Goat Milk Lotion

Shoppers searched for this 995K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $710K a year.

Searches, last 12 months

995K

Growth, 90 days vs prior 90

-25.7%

Conversion, latest week

4.0%

Market size, estimated

$710Ka year

Peak month

December4.4× the quietest month

Top search term

dionis goat milk hand cream278K searches a year

Listings sell for $17.70 on average, from $6.90 to $39.37. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $17.70 that is $13K to $18K a year per listing.

Average price

$17.70inside the $15 to $100 sweet spot

Price range

$6.90–$39.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$13K–$18K

Returns

1.0%of orders · Amazon United States median 2.1%

46% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #634 within Foot & Hand Care. It carries 1,821 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

46%

Prime listings

98%

Out of stock, average day

22.1%

Average rank

#634in Foot & Hand Care

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

1,821per listing

Listings tracked

50

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

63 months