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Goat Milk Hand Cream

Fail

The top 5 brands take 99% of clicks, so Goat Milk Hand Cream is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$46K/yr108K searches / yr
90-day growth
-34.6%search demand this quarter
Competition
59%top-5 click share · 6 brands · 175 sellers

Flapen Score

Goat Milk Hand Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Goat Milk Hand Cream is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goat Milk Hand Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Goat Milk Hand Cream 108K times last year and spent an estimated $46K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-34.6%
Conversion, latest week
2.9%
Market size, estimated
$46Ka year
Peak month
December7.2× the quietest month
Top search term
goat milk hand cream67K searches a year

02 · Price

A sale here is worth $15.01.

Listings sell for $15.01 on average, from $4.12 to $27.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $15.01 that is $2K to $4K a year per listing.

Average price
$15.01inside the $15 to $100 sweet spot
Price range
$4.12–$27.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #346 within Foot & Hand Care. It carries 1,841 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
96%
Out of stock, average day
20.9%
Average rank
#346in Foot & Hand Care
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,841per listing
Listings tracked
24

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
77 months

Products

Top Goat Milk Hand Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

175

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

0%

  • Brand 181%
  • Brand 27%
  • Brand 36%
  • Brand 43%
  • Brand 51%
  • Brand 61%

Demand

Goat Milk Hand Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Goat Milk Hand Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • goat milk hand cream67K/yr
  • goat milk hand lotion15K/yr
  • goats milk hand cream12K/yr
  • goat hand cream8K/yr
  • hand cream goat milk5K/yr

Reviews and returns

What reviews say buyers love and hate about Goat Milk Hand Cream

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Smell”
18%of negative reviews mention “Smell”
0.7%of orders come back
“Smells like vomit”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Goat Milk Hand Cream questions

Answered from the same tracked data.