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Goat Milk Body Wash

Fail

Demand is soft, at -21.9% this quarter, so Goat Milk Body Wash is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$219K/yr290K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
74%top-5 click share · 9 brands · 555 sellers

Flapen Score

Goat Milk Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Goat Milk Body Wash is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goat Milk Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Goat Milk Body Wash 290K times last year and spent an estimated $219K. The top 5 brands take 93% of clicks. Demand peaks in Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.

Searches, last 12 months
290K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
3.5%
Market size, estimated
$219Ka year
Peak month
September1.7× the quietest month
Top search term
goat milk body wash203K searches a year

02 · Price

A sale here is worth $21.73.

Listings sell for $21.73 on average, from $10.48 to $36.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $21.73 that is $5K to $11K a year per listing.

Average price
$21.73inside the $15 to $100 sweet spot
Price range
$10.48–$36.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #887 within Cleansers. It carries 571 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
93%
Out of stock, average day
3.9%
Average rank
#887in Cleansers
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
571per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Goat Milk Body Wash products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

$0$22K$44K$66K$88K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

555

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

5%

  • SHOWERMATE77%
  • Nubian Heritage8%
  • DuoZeng4%
  • DWDiWen2%
  • Leivy2%
  • Beekman 18022%
  • Open — no brand owns it (3 brands, 5%)

Demand

Goat Milk Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Goat Milk Body Wash search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • goat milk body wash203K/yr
  • goats milk body wash22K/yr
  • shower mate goat milk body wash19K/yr
  • goat milk soap liquid12K/yr
  • goat milk liquid soap4K/yr
  • showermate goat milk body wash6K/yr
  • goatmilk bodywash5K/yr
  • liquid goat milk soap5K/yr
  • goat body wash3K/yr
  • body wash goat milk4K/yr

Reviews and returns

What reviews say buyers love and hate about Goat Milk Body Wash

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
15%of negative reviews mention “Smell”
1.0%of orders come back
“Not a strong smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Goat Milk Body Wash questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data