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Glycolic Acid Face Wash

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -2.2% this quarter, so Glycolic Acid Face Wash is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$390K/yr272K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
53%top-5 click share · 19 brands · 61 sellers

Flapen Score

Glycolic Acid Face Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Glycolic Acid Face Wash is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glycolic Acid Face Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Glycolic Acid Face Wash 272K times last year and spent an estimated $390K. The top 5 brands take 79% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $390K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
8.4%
Market size, estimated
$390Ka year
Peak month
July1.4× the quietest month
Top search term
glycolic acid face wash84K searches a year

02 · Price

A sale here is worth $17.03.

Listings sell for $17.03 on average, from $8.01 to $38.81. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $17.03 that is $9K to $13K a year per listing.

Average price
$17.03inside the $15 to $100 sweet spot
Price range
$8.01–$38.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #335 within Cleansers. It carries 5,815 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#335in Cleansers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
5,815per listing
Listings tracked
31

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
82 months

Products

Top Glycolic Acid Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

61

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

18%

  • Brand 147%
  • Brand 213%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 63%

Demand

Glycolic Acid Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Glycolic Acid Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glycolic acid face wash84K/yr
  • loreal face wash53K/yr
  • glycolic acid cleanser19K/yr
  • glycolic face wash13K/yr
  • mario badescu face wash12K/yr
  • glycolic cleanser12K/yr
  • glycolic acid wash11K/yr
  • loreal cleanser10K/yr
  • loreal face cleanser8K/yr
  • loreal facial cleanser6K/yr

Reviews and returns

What reviews say buyers love and hate about Glycolic Acid Face Wash

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Smell”
0.5%of orders come back
“Not Fragrance Free”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Glycolic Acid Face Wash questions

Answered from the same tracked data.