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Glycolic Acid

Maybe

Shoppers spend an estimated $29.1M a year here. But the top 5 products take 100% of clicks, so Glycolic Acid is a Maybe.

Filters Trending
Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$29.1M/yr12.4M searches / yr
90-day growth
+159.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 6 sellers

Flapen Score

Glycolic Acid against its category

The dotted line is the Beauty & Personal Care average. Past it, Glycolic Acid is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glycolic Acid market on Amazon at a glance

Shoppers on Amazon United States searched for Glycolic Acid 12.4M times last year and spent an estimated $29.1M. All 2 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 22.8% of those searches ended in a purchase.

Shoppers searched for this 12.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.8% of those searches ended in a purchase. Searches in the last 90 days moved +159.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29.1M a year.

Searches, last 12 months
12.4M
Growth, 90 days vs prior 90
+159.9%
Conversion, latest week
22.8%
Market size, estimated
$29.1Ma year
Peak month
August1.3× the quietest month
Top search term
glycolic acid2.5M searches a year

02 · Price

A sale here is worth $10.32.

Listings sell for $10.32 on average, from $8.72 to $12.92. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 400,000 to 500,000 of them. At $10.32 that is $4.1M to $5.2M a year per listing.

Average price
$10.32under the $15 to $100 sweet spot
Price range
$8.72–$12.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
400,000–500,000
Revenue per listing a year
$4.1M–$5.2M
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Toners & Astringents. It carries 37,594 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#77in Toners & Astringents
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
37,594per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Glycolic Acid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%
  • Open — no brand owns it (0%)

Demand

Glycolic Acid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Glycolic Acid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glycolic acid2.5M/yr
  • the ordinary glycolic acid1.1M/yr
  • ordinary glycolic acid861K/yr
  • acido glicolico443K/yr
  • glycolic acid the ordinary523K/yr
  • glycolic acid toner174K/yr
  • acido glicolico the ordinary original97K/yr
  • ordinary toner107K/yr
  • acido glicolico the ordinary41K/yr
  • the ordinary glycolic acid 7% toning solution51K/yr

Reviews and returns

What reviews say buyers love and hate about Glycolic Acid

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Suitability Combination Skin”
15%of negative reviews mention “Allergies”
0.4%of orders come back
“caused irritation for me”
A buyer, on “Allergies”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Glycolic Acid questions

Answered from the same tracked data.