glycerin soap
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great$2.93–$69.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.42avg listing price — sweet spot $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Market size
Good$743K$743K/yr · 615K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,782.76avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, glycerin soap is a $743K/yr Amazon United States market (615K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
glycerin soap market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- $657K–$821K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #980
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 67%
- Out of stock
- 1.3%
- Avg brand age
- 74 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
641
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
45%
Top 20: 80%
Open market
6%
- Pears62%
- Clearly Natural13%
- 365 by Whole Foods Market6%
- Neutrogena5%
- Duru5%
- Primal Elements2%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top glycerin soap search terms
- glycerin soap198K/yr
- pears soap153K/yr
- pear soap46K/yr
- glycerin soap bars33K/yr
- glycerine soap bar25K/yr
- glycerin bar soap21K/yr
- 365 glycerin soap15K/yr
- pure glycerin soap12K/yr
- glycerine soap16K/yr
- jabon de glicerina 100 natural organic16K/yr
Top glycerin soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pears Soap Pure & Gentle with Natural Oils 3-Pack Transparent Amber Glycerin Soap for Pampered Glowing Skin 3.53 Oz Ea
Pears$10.004.6★22,467 rev
Pears Soap Pure & Gentle with Natural Oils 12-Pack Transparent Amber Glycerin Soap for Pampered Glowing Skin 4.4 Oz Ea
Pears$22.934.6★22,467 rev
Pears Pure and Gentle with Glycerin and Naturals Oils - Amber for Unisex - 4.4 oz Bar Soap
Pears$3.184.5★129 rev
Pears Glycerin Soap Variety 12-Pack Transparent Amber Blue & Green Bars for Soft Glowing Skin 3.53 Oz Ea
Pears$22.844.6★1,923 rev
Clearly Natural Essentials Glycerin Bar Soap Unscented 4 Ounce Pack of 3 (Packaging May Vary)
Clearly Natural$10.514.3★5,157 rev
Newest
by launch date
Pears Pure and Gentle with Glycerin and Natural Oils - Transparent Soap Bar for Radiant Skin - Bar Soap for Women and Men - Amber - 6 pc
Pears$15.3611 rev
Pears Pure and Gentle with Glycerin and Naturals Oils - Transparent Soap Bar for Radiant Skin - Bar Soap for Women and Men - Amber - 2 pc
Pears$11.0310 rev
Pears Variety 6 Pack - Pure and Gentle Bar Soap with Glycerin - Includes Lemon Flower Mint Extracts and Amber - Soap Bar for Women and Men - 6 pc
Pears$13.269 rev
Pears Pure and Gentle with Glycerin and Naturals Oils - Amber for Unisex - 4.4 oz Bar Soap
Pears$3.18129 rev
Pears Soap Pure & Gentle Glycerin Soap Variety 3-Pack Blue with Mint Green with Lemon Flower Extract and Amber with Natural Oils 4.4 Oz Each
Pears$9.961,923 rev
Trending
90-day click momentumPears Pure and Gentle with Glycerin and Naturals Oils - Transparent Soap Bar for Radiant Skin - Bar Soap for Women and Men - Amber - 2 pc
Pears$11.034.6★
Pears Pure and Gentle with Glycerin and Natural Oils - Transparent Soap Bar for Radiant Skin - Bar Soap for Women and Men - Amber - 6 pc
Pears$15.364.6★
Pears Pure and Gentle with Glycerin and Naturals Oils - Amber for Unisex - 4.4 oz Bar Soap
Pears$3.184.5★
Pears Variety 6 Pack - Pure and Gentle Bar Soap with Glycerin - Includes Lemon Flower Mint Extracts and Amber - Soap Bar for Women and Men - 6 pc
Pears$13.264.8★
Clearly Natural Essentials Glycerine Bar Soap Aloe Vera 12 oz 3 Count
Clearly Natural$8.144.1★
What buyers say about glycerin soap
What buyers praise and complain about, mined from review topics.What buyers love
“light fragrance”
“Excellent product”
“good for the skin”
“Soft skin”
“cleans well”
“Works good”
“Great value”
“Does not dry out skin”
“lather is comfortable”
“It does help with dark spots”
What buyers complain about
“Didn't work”
“odor strange”
“irritation”
“saw very little improvement”
“doesn't lather up”
“Makes skin dry”
“WAY TOO EXPENSIVE”
“Burns skin”
“The bars are small”
“False advertising”
Top return reasons
Common questions
- Is glycerin soap profitable to sell on Amazon United States?
- The niche generates $743K/yr across 45 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Worth a look (56/100).
- How competitive is the glycerin soap niche?
- 11 brands and 641 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in glycerin soap?
- Top complaints mined from reviews: Functionality-Overall, Smell, Allergies. The return rate is 0.4%.
- When does demand for glycerin soap peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the glycerin soap niche?
- Listings span $2.93–$69.03; the average listing price is $16.42 (sweet spot $15–$100). The average incumbent carries 6,783 reviews — the moat a new listing must climb.