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Glycerin

Maybe

Shoppers spend an estimated $4.2M a year here. But the products selling today already average 4.7★, so Glycerin is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$4.2M/yr2.4M searches / yr
90-day growth
+7.5%search demand this quarter
Competition
71%top-5 click share · 9 brands · 531 sellers

Flapen Score

Glycerin against its category

The dotted line is the Beauty & Personal Care average. Past it, Glycerin is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glycerin market on Amazon at a glance

Shoppers on Amazon United States searched for Glycerin 2.4M times last year and spent an estimated $4.2M. The top 5 brands take 86% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
11.3%
Market size, estimated
$4.2Ma year
Peak month
October1.3× the quietest month
Top search term
glycerin891K searches a year

02 · Price

A sale here is worth $15.79.

Listings sell for $15.79 on average, from $3.69 to $29.31. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 15,000 to 20,000 of them. At $15.79 that is $237K to $316K a year per listing.

Average price
$15.79inside the $15 to $100 sweet spot
Price range
$3.69–$29.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
15,000–20,000
Revenue per listing a year
$237K–$316K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #194 within Oils. It carries 10,021 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#194in Oils
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
10,021per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Glycerin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

531

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

9%

  • Brand 155%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3 brands, 9%)

Demand

Glycerin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Glycerin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glycerin891K/yr
  • vegetable glycerine502K/yr
  • glycerine liquid160K/yr
  • vegetable glycerin135K/yr
  • glycerine85K/yr
  • vegetable glycerine food grade81K/yr
  • glicerina72K/yr
  • pure glycerin38K/yr
  • glycerine for skin45K/yr
  • glycerin for skin95K/yr

Reviews and returns

What reviews say buyers love and hate about Glycerin

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Leak-Proof”
0.5%of orders come back
“it arrived leaking”
A buyer, on “Leak-Proof”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Glycerin questions

Answered from the same tracked data.