Glycerin
MaybeShoppers spend an estimated $4.2M a year here. But the products selling today already average 4.7★, so Glycerin is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $4.2M/yr2.4M searches / yr
- 90-day growth
- +7.5%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 531 sellers
Flapen Score
Glycerin against its category
The dotted line is the Beauty & Personal Care average. Past it, Glycerin is stronger. Inside it, weaker.
Market
The Glycerin market on Amazon at a glance
Shoppers on Amazon United States searched for Glycerin 2.4M times last year and spent an estimated $4.2M. The top 5 brands take 86% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- +7.5%
- Conversion, latest week
- 11.3%
- Market size, estimated
- $4.2Ma year
- Peak month
- October1.3× the quietest month
- Top search term
- glycerin891K searches a year
02 · Price
A sale here is worth $15.79.
Listings sell for $15.79 on average, from $3.69 to $29.31. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 15,000 to 20,000 of them. At $15.79 that is $237K to $316K a year per listing.
- Average price
- $15.79inside the $15 to $100 sweet spot
- Price range
- $3.69–$29.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $237K–$316K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #194 within Oils. It carries 10,021 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #194in Oils
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 10,021per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Glycerin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Foods Solutions Vegetable Glycerin 100% Pure Versatile Skin Care Softening and Moisturizing 16-Ounce
- Price
- $8.25
- Rating
- 4.7/5
- Reviews
- 47,926
- Age
- 19y ago

NOW Solutions Vegetable Glycerin 100% Pure Versatile Skin Care Softening and Moisturizing 4-Ounce
- Price
- $3.69
- Rating
- 4.7/5
- Reviews
- 47,926
- Age
- 18y ago

A+Health Pure Glycerin 16 Fl Ounces Softens and Moisturizes Dry Skin
- Price
- $11.02
- Rating
- 4.8/5
- Reviews
- 212
- Age
- 1y ago

US+ 100% Pure Vegetable Glycerin - Pharmaceutical & Food Grade (USP) - Premium Quality All-Natural Moisturizer & Cleanser - For skin hair soaps & more (1 Gallon)
- Price
- $27.84
- Rating
- 4.8/5
- Reviews
- 1,350
- Age
- 3y ago

US+ Vegetable Glycerin 32 fl oz 100% Pure USP Pharmaceutical & Food Grade All-Natural Moisturizer & Cleanser for Skin Hair Soap Making DIY Beauty & More
- Price
- $14.32
- Rating
- 4.8/5
- Reviews
- 1,514
- Age
- 5y ago
Trending
estimated 90-day click momentum
365 by Whole Foods Market Moisturizing Vegetable Glycerin 16 Fl Oz
- Price
- $11.60
- Rating
- 4.6/5
- Reviews
- 330
- Age
- 3y ago

Naturevibe Botanicals Glycerine Liquid Oil 32 Ounces | 100% Pure and Natural | Great for Skin Care and Hair Care
- Price
- $19.97
- Rating
- 4.3/5
- Reviews
- 6,723
- Age
- 6y ago

A+Health Pure Glycerin 16 Fl Ounces Softens and Moisturizes Dry Skin
- Price
- $11.02
- Rating
- 4.8/5
- Reviews
- 212
- Age
- 1y ago

PURA DOR 24 Oz ORGANIC Vegetable Glycerin - Derived From Coconut - Clear & Odorless - 100% Pure Premium Grade Non-GMO Kosher Vegan Cold Pressed For Hair & Body - DIY Skin Care Base
- Price
- $14.23
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 1y ago

MAYJAM 100% Natural & Pure Vegetable Glycerine 16 fl. oz. Vegetable Glycerin Liquid Body Oil for Skin Face Hair Care Massage Oil for Moisturizing and Hair Benefits Carrier Oil for Essential Oils
- Price
- $9.56
- Rating
- 4.7/5
- Reviews
- 1,066
- Age
- 1y ago
Newest
by launch date
A+Health Pure Glycerin 16 Fl Ounces Softens and Moisturizes Dry Skin
- Price
- $11.02
- Rating
- 4.8/5
- Reviews
- 212
- Age
- 1y ago

PURA DOR 24 Oz ORGANIC Vegetable Glycerin - Derived From Coconut - Clear & Odorless - 100% Pure Premium Grade Non-GMO Kosher Vegan Cold Pressed For Hair & Body - DIY Skin Care Base
- Price
- $14.23
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 1y ago

MAYJAM 100% Natural & Pure Vegetable Glycerine 16 fl. oz. Vegetable Glycerin Liquid Body Oil for Skin Face Hair Care Massage Oil for Moisturizing and Hair Benefits Carrier Oil for Essential Oils
- Price
- $9.56
- Rating
- 4.7/5
- Reviews
- 1,066
- Age
- 1y ago

365 by Whole Foods Market Moisturizing Vegetable Glycerin 16 Fl Oz
- Price
- $11.60
- Rating
- 4.6/5
- Reviews
- 330
- Age
- 3y ago

US+ 100% Pure Vegetable Glycerin - Pharmaceutical & Food Grade (USP) - Premium Quality All-Natural Moisturizer & Cleanser - For skin hair soaps & more (1 Gallon)
- Price
- $27.84
- Rating
- 4.8/5
- Reviews
- 1,350
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
531
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
9%
- NOW Foods55%
- US+11%
- SimpleNature8%
- Raw Plus Rare7%
- A+Health6%
- MAYJAM5%
- Open — no brand owns it (3 brands, 9%)
Demand
Glycerin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Glycerin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- glycerin891K/yr
- vegetable glycerine502K/yr
- glycerine liquid160K/yr
- vegetable glycerin135K/yr
- glycerine85K/yr
- vegetable glycerine food grade81K/yr
- glicerina72K/yr
- pure glycerin38K/yr
- glycerine for skin45K/yr
- glycerin for skin95K/yr
Reviews and returns
What reviews say buyers love and hate about Glycerin
We read the reviews and the return reasons for every product selling here.
“it arrived leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Glycerin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









