Is glycerin profitable to sell on Amazon United States?

The niche generates $4.2M/yr across 13 tracked products. 90-day search growth is +7.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the glycerin niche?

9 brands and 531 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in glycerin?

Top complaints mined from reviews: Leak-Proof, Adhesion/Stickiness, Smell. The return rate is 0.5%.

When does demand for glycerin peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the glycerin niche?

Listings span $3.69–$29.31; the average listing price is $15.79 (sweet spot $15–$100). The average incumbent carries 10,021 reviews — the moat a new listing must climb.

glycerin

Worth a look

Shows a $4.2M/yr market, but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size

Incredible$4.2M

$4.2M/yr · 2.4M searches

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.79

avg listing price — sweet spot $15–$100

Price range

Good$3.69–$29.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+7.5%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad10,021.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, glycerin is a $4.2M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

glycerin market data

Units sold / yr: 250K–300K; avg 15,000–20,000/product
Revenue / yr: $3.9M–$4.7M; units × avg price
Conversion rate: 11.3%
Avg BSR: #194
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.4%
Avg brand age: 71 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

531

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

NOW Foods55%
US+11%
SimpleNature8%
Raw Plus Rare7%
A+Health6%
MAYJAM5%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top glycerin search terms

glycerin891K/yr +7.7%8.4% conv.
vegetable glycerine502K/yr +19.4%11.6% conv.
glycerine liquid160K/yr -12.7%9.4% conv.
vegetable glycerin135K/yr +21.7%10.6% conv.
glycerine85K/yr +15.8%7.1% conv.
vegetable glycerine food grade81K/yr +21.2%8.4% conv.
glicerina72K/yr -7.2%1.6% conv.
pure glycerin38K/yr +129.1%5.2% conv.
glycerine for skin45K/yr -5.8%7.8% conv.
glycerin for skin95K/yr -35.6%6.1% conv.

All search terms

Top glycerin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NOW Foods Solutions Vegetable Glycerin 100% Pure Versatile Skin Care Softening and Moisturizing 16-Ounce

NOW Foods$8.254.7★47,926 rev

NOW Solutions Vegetable Glycerin 100% Pure Versatile Skin Care Softening and Moisturizing 4-Ounce

NOW Foods$3.694.7★47,926 rev

A+Health Pure Glycerin 16 Fl Ounces Softens and Moisturizes Dry Skin

A+Health$11.024.8★212 rev

US+ 100% Pure Vegetable Glycerin - Pharmaceutical & Food Grade (USP) - Premium Quality All-Natural Moisturizer & Cleanser - For skin hair soaps & more (1 Gallon)

US+$27.844.8★1,350 rev

US+ Vegetable Glycerin 32 fl oz 100% Pure USP Pharmaceutical & Food Grade All-Natural Moisturizer & Cleanser for Skin Hair Soap Making DIY Beauty & More

US+$14.324.8★1,514 rev

Newest

by launch date

A+Health Pure Glycerin 16 Fl Ounces Softens and Moisturizes Dry Skin

A+Health$11.02212 rev

1y ago

PURA DOR 24 Oz ORGANIC Vegetable Glycerin - Derived From Coconut - Clear & Odorless - 100% Pure Premium Grade Non-GMO Kosher Vegan Cold Pressed For Hair & Body - DIY Skin Care Base

PURA D'OR$14.23226 rev

1y ago

MAYJAM 100% Natural & Pure Vegetable Glycerine 16 fl. oz. Vegetable Glycerin Liquid Body Oil for Skin Face Hair Care Massage Oil for Moisturizing and Hair Benefits Carrier Oil for Essential Oils

MAYJAM$9.561,066 rev

1y ago

365 by Whole Foods Market Moisturizing Vegetable Glycerin 16 Fl Oz

365 by Whole Foods Market$11.60330 rev

3y ago

US+ 100% Pure Vegetable Glycerin - Pharmaceutical & Food Grade (USP) - Premium Quality All-Natural Moisturizer & Cleanser - For skin hair soaps & more (1 Gallon)

US+$27.841,350 rev

3y ago

What buyers say about glycerin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“The quality really shows in how clean”

Moist/Dry11%

“Soft, smooth, and really hydrated”

Value For Money10%

“Great value”

Advertised Vs Actual Product9%

“Accurately described”

Soft Feel5%

“keep my skin really soft”

Efficiency3%

“Works well for my needs”

Ease Of Use3%

“Easy to use”

Smell3%

“fragrance free”

Ingredients-Overall2%

“Perfect for anyone into cooking or herbalism”

Suitability Dry Skin2%

“This glycerin is great for my dry-sensitive skin”

What buyers complain about

Leak-Proof18%

“it arrived leaking”

Adhesion/Stickiness4%

“Leaves skin and hair feeling sticky”

Smell4%

“and no discernible scent”

Thickness3%

“Somewhat thick”

Oily/Greasy3%

“I was a greasy mess”

Allergies3%

“After the first use, I experienced itching and redness”

Ease Of Use3%

“is difficult to use”

Size-Overall3%

“The bottle was alot bigger than I expected”

Value For Money3%

“Seems very expensive for product”

Moist/Dry2%

“a super hydrating cleansing which are kinda expensive”

Top return reasons

Leak-Proof36%

Size-Overall10%

Functionality-Overall9%

Advertised Vs Actual Product8%

Smell4%

Value For Money4%

Texture/Consistency-Overall4%

Adhesion/Stickiness4%

Motor Power2%

Defective Material/Parts2%

Common questions

Is glycerin profitable to sell on Amazon United States?: The niche generates $4.2M/yr across 13 tracked products. 90-day search growth is +7.5%. Flapen's verdict: Worth a look (55/100).
How competitive is the glycerin niche?: 9 brands and 531 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in glycerin?: Top complaints mined from reviews: Leak-Proof, Adhesion/Stickiness, Smell. The return rate is 0.5%.
When does demand for glycerin peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the glycerin niche?: Listings span $3.69–$29.31; the average listing price is $15.79 (sweet spot $15–$100). The average incumbent carries 10,021 reviews — the moat a new listing must climb.

glycerin

glycerin market data

Competition & brand share

Demand & seasonality

Top glycerin search terms

Top glycerin products on Amazon

Top sellers

Newest

Trending

What buyers say about glycerin

What buyers love

What buyers complain about

Top return reasons

Common questions

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