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Glutathione Serum

Maybe

Products sell for $28.83 on average, inside the sweet spot. But the top 5 brands take 96% of clicks, so Glutathione Serum is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$747K/yr486K searches / yr
90-day growth
+19.6%search demand this quarter
Competition
70%top-5 click share · 7 brands · 43 sellers

Flapen Score

Glutathione Serum against its category

The dotted line is the Beauty & Personal Care average. Past it, Glutathione Serum is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glutathione Serum market on Amazon at a glance

Shoppers on Amazon United States searched for Glutathione Serum 486K times last year and spent an estimated $747K. The top 5 brands take 96% of clicks. Demand peaks in Apr–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 486K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $747K a year.

Searches, last 12 months
486K
Growth, 90 days vs prior 90
+19.6%
Conversion, latest week
5.3%
Market size, estimated
$747Ka year
Peak month
April2.4× the quietest month
Top search term
glutathione serum119K searches a year

02 · Price

A sale here is worth $28.83.

Listings sell for $28.83 on average, from $11.88 to $172.32. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $28.83 that is $58K to $72K a year per listing.

Average price
$28.83inside the $15 to $100 sweet spot
Price range
$11.88–$172.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
$58K–$72K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #446 within Serums. It carries 2,246 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#446in Serums
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,246per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Glutathione Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

43

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • Brand 150%
  • Brand 226%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Glutathione Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Glutathione Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glutathione serum119K/yr
  • numbuzin 552K/yr
  • numbuzin no.582K/yr
  • medicube age r55K/yr
  • glutathione serum for face15K/yr
  • medicube glutathione glow serum13K/yr
  • age r medicube12K/yr
  • abib glutathione dark spot serum26K/yr
  • numbuzin vitamin c10K/yr
  • glutathione skincare11K/yr

Reviews and returns

What reviews say buyers love and hate about Glutathione Serum

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Suitability Combination Skin”
13%of negative reviews mention “Smell”
2.1%of orders come back
“Unpleasant Smell”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Glutathione Serum questions

Answered from the same tracked data.