Glowy Makeup Serum
FailThe top 5 brands take 100% of clicks, so Glowy Makeup Serum is a Fail.
- Flapen Score
- 34 / 100Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 4834
- Market size
- $64K/yr44K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 97%top-5 click share · 2 brands · 14 sellers
Flapen Score
Glowy Makeup Serum against its category
The dotted line is the Beauty & Personal Care average. Past it, Glowy Makeup Serum is stronger. Inside it, weaker.
Market
The Glowy Makeup Serum market on Amazon at a glance
Shoppers on Amazon United States searched for Glowy Makeup Serum 44K times last year and spent an estimated $64K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $64Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- laneige serum22K searches a year
02 · Price
A sale here is worth $34.77.
Listings sell for $34.77 on average, from $12.57 to $44.51. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $34.77 that is $3K to $9K a year per listing.
- Average price
- $34.77inside the $15 to $100 sweet spot
- Price range
- $12.57–$44.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$9K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #582 within Serums. It carries 1,116 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #582in Serums
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 1,116per listing
- Listings tracked
- 6
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Glowy Makeup Serum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LANEIGE Bouncy & Firm Serum: Korean Slow Anti-Aging Collagen Complex Face Serum with Peptides for Hydrating Plumping & Firming| Korean Skin Care
- Price
- $39.99
- Rating
- 4.6/5
- Reviews
- 362
- Age
- 1y ago

LANEIGE Water Bank Blue Hyaluronic Serum: Hydrating Face Serum with Peptide & Green Tea Enzyme to Improve Skin Firmness & Radiance
- Price
- $40.82
- Rating
- 4.7/5
- Reviews
- 720
- Age
- 4y ago

LANEIGE Water Bank Aqua Facial Serum | K-Beauty Exfoliating & Hydrating Serum | AHA BHA PHA Gentle Exfoliation| Hyaluronic Acid & Ceramide Glow Boost | Smooth Soft Radiant Skin
- Price
- $35.60
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 4mo ago

LANEIGE Perfect Renew 3X Signature Serum Mini: Retinol Ceramide & Collagen Peptides for Wrinkle Care Firming & Radiance
- Price
- $35.15
- Rating
- 4.6/5
- Reviews
- 269
- Age
- 1y ago

LANEIGE Perfect Renew 3X Signature Serum: Retinol Ceramide & Collagen Peptides for Wrinkle Care Firming & Radiance
- Price
- $44.51
- Rating
- 4.6/5
- Reviews
- 269
- Age
- 1y ago
Trending
estimated 90-day click momentum
LANEIGE Water Bank Aqua Facial Serum | K-Beauty Exfoliating & Hydrating Serum | AHA BHA PHA Gentle Exfoliation| Hyaluronic Acid & Ceramide Glow Boost | Smooth Soft Radiant Skin
- Price
- $35.60
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 4mo ago

e.l.f. SKIN Holy Hydration! Thirst Burst Drops Serum For A Radiant Complexion Instantly & Over Time Made With Hyaluronic Acid Vegan & Cruelty-Free
- Price
- $12.57
- Rating
- 4.6/5
- Reviews
- 5,004
- Age
- 1y ago

LANEIGE Bouncy & Firm Serum: Korean Slow Anti-Aging Collagen Complex Face Serum with Peptides for Hydrating Plumping & Firming| Korean Skin Care
- Price
- $39.99
- Rating
- 4.6/5
- Reviews
- 362
- Age
- 1y ago

LANEIGE Perfect Renew 3X Signature Serum Mini: Retinol Ceramide & Collagen Peptides for Wrinkle Care Firming & Radiance
- Price
- $35.15
- Rating
- 4.6/5
- Reviews
- 269
- Age
- 1y ago

LANEIGE Water Bank Blue Hyaluronic Serum: Hydrating Face Serum with Peptide & Green Tea Enzyme to Improve Skin Firmness & Radiance
- Price
- $40.82
- Rating
- 4.7/5
- Reviews
- 720
- Age
- 4y ago
Newest
by launch date
LANEIGE Water Bank Aqua Facial Serum | K-Beauty Exfoliating & Hydrating Serum | AHA BHA PHA Gentle Exfoliation| Hyaluronic Acid & Ceramide Glow Boost | Smooth Soft Radiant Skin
- Price
- $35.60
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 4mo ago

LANEIGE Bouncy & Firm Serum: Korean Slow Anti-Aging Collagen Complex Face Serum with Peptides for Hydrating Plumping & Firming| Korean Skin Care
- Price
- $39.99
- Rating
- 4.6/5
- Reviews
- 362
- Age
- 1y ago

LANEIGE Perfect Renew 3X Signature Serum: Retinol Ceramide & Collagen Peptides for Wrinkle Care Firming & Radiance
- Price
- $44.51
- Rating
- 4.6/5
- Reviews
- 269
- Age
- 1y ago

LANEIGE Perfect Renew 3X Signature Serum Mini: Retinol Ceramide & Collagen Peptides for Wrinkle Care Firming & Radiance
- Price
- $35.15
- Rating
- 4.6/5
- Reviews
- 269
- Age
- 1y ago

e.l.f. SKIN Holy Hydration! Thirst Burst Drops Serum For A Radiant Complexion Instantly & Over Time Made With Hyaluronic Acid Vegan & Cruelty-Free
- Price
- $12.57
- Rating
- 4.6/5
- Reviews
- 5,004
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
2 rising
Sellers
14
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- LANEIGE97%
- e.l.f.3%
Demand
Glowy Makeup Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Glowy Makeup Serum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- laneige serum22K/yr
- laneige glowy makeup serum12K/yr
- laneige primer3K/yr
- laneige water bank serum3K/yr
- laneige makeup serum2K/yr
- laneige hyaluronic serum443/yr
Reviews and returns
What reviews say buyers love and hate about Glowy Makeup Serum
We read the reviews and the return reasons for every product selling here.
“doesn't have a scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Glowy Makeup Serum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









