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Glow Spray

Fail

The top 5 brands take 100% of clicks, so Glow Spray is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$130K/yr174K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
92%top-5 click share · 4 brands · 27 sellers

Flapen Score

Glow Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Glow Spray is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glow Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Glow Spray 174K times last year and spent an estimated $130K. All 4 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
6.8%
Market size, estimated
$130Ka year
Peak month
March44.7× the quietest month
Top search term
revolution setting spray73K searches a year

02 · Price

A sale here is worth $11.05.

Listings sell for $11.05 on average, from $7.82 to $13.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $11.05 that is $17K to $22K a year per listing.

Average price
$11.05under the $15 to $100 sweet spot
Price range
$7.82–$13.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
$17K–$22K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #155 within Face. It carries 2,779 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#155in Face
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
2,779per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Glow Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 212%
  • Brand 37%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Glow Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '25Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 44.7×

Search terms

Top Glow Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • revolution setting spray73K/yr
  • makeup revolution setting spray19K/yr
  • revolution superfix setting spray17K/yr
  • melting spray makeup5K/yr
  • makeup melting spray6K/yr
  • superfix setting spray6K/yr
  • covergirl setting spray10K/yr
  • setting spray revolution4K/yr
  • covergirl nourishing milk spray6K/yr
  • revolution fixing spray4K/yr

Reviews and returns

What reviews say buyers love and hate about Glow Spray

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Smell”
0.1%of orders come back
“Strong smell”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Glow Spray questions

Answered from the same tracked data.