Glow Recipe Advent Calendar
FailDemand is soft, at -52.4% this quarter, so Glow Recipe Advent Calendar is a Fail.
- Flapen Score
- 35 / 100Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 4835
- Market size
- $146K/yr270K searches / yr
- 90-day growth
- -52.4%search demand this quarter
- Competition
- 89%top-5 click share · 6 brands · 34 sellers
Flapen Score
Glow Recipe Advent Calendar against its category
The dotted line is the Beauty & Personal Care average. Past it, Glow Recipe Advent Calendar is stronger. Inside it, weaker.
Market
The Glow Recipe Advent Calendar market on Amazon at a glance
Shoppers on Amazon United States searched for Glow Recipe Advent Calendar 270K times last year and spent an estimated $146K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -52.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.
- Searches, last 12 months
- 270K
- Growth, 90 days vs prior 90
- -52.4%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $146Ka year
- Peak month
- November30.4× the quietest month
- Top search term
- glow recipe advent calendar31K searches a year
02 · Price
A sale here is worth $64.55.
Listings sell for $64.55 on average, from $27.43 to $148.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $64.55 that is $32K to $48K a year per listing.
- Average price
- $64.55inside the $15 to $100 sweet spot
- Price range
- $27.43–$148.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $32K–$48K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.9% of listings are out of stock. The average listing ranks #8,708 within Makeup Sets. It carries 568 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 31.9%
- Average rank
- #8,708in Makeup Sets
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 568per listing
- Listings tracked
- 9
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Glow Recipe Advent Calendar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free
- Price
- $94.58
- Rating
- 4.6/5
- Reviews
- 421
- Age
- 10mo ago

Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support
- Price
- $95.72
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 7mo ago

Revolution Makeup Advent Calendar 24-Piece Beauty Gift Set for Lips Eyes & Face Features Essential Cosmetics & Tools Vegan & Cruelty-Free
- Price
- $55.01
- Rating
- 4.5/5
- Reviews
- 1,183
- Age
- 11mo ago

Glow Recipe Fruit Babies Skincare Kit - Gift Set with Ceramide Facial Cleanser + BHA Toner + Vitamin C Eye Cream + Hyaluronic Acid Cream + Niacinamide Dew Drops (5 Count)
- Price
- $35.80
- Rating
- 4.7/5
- Reviews
- 1,746
- Age
- 2y ago

e.l.f. Love at Frost Sight 12-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free
- Price
- $44.84
- Rating
- 4.6/5
- Reviews
- 421
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support
- Price
- $95.72
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 7mo ago

2025 Ulta Beauty x Mini Brands Advent Calendar
- Price
- $43.36
- Rating
- 3.1/5
- Reviews
- 222
- Age
- 8mo ago

Glow Recipe Fruit Babies Skincare Kit - Gift Set with Ceramide Facial Cleanser + BHA Toner + Vitamin C Eye Cream + Hyaluronic Acid Cream + Niacinamide Dew Drops (5 Count)
- Price
- $35.80
- Rating
- 4.7/5
- Reviews
- 1,746
- Age
- 2y ago

Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar
- Price
- $27.43
- Rating
- 4.0/5
- Reviews
- 112
- Age
- 1y ago

LOreal Paris 24 Day Beauty Advent Calendar 2025 Holiday Gift Set Includes Deluxe-Sized and Miniature Makeup Skincare and Haircare Products
- Price
- $148.51
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 9mo ago
Newest
by launch date
Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support
- Price
- $95.72
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 7mo ago

2025 Ulta Beauty x Mini Brands Advent Calendar
- Price
- $43.36
- Rating
- 3.1/5
- Reviews
- 222
- Age
- 8mo ago

LOreal Paris 24 Day Beauty Advent Calendar 2025 Holiday Gift Set Includes Deluxe-Sized and Miniature Makeup Skincare and Haircare Products
- Price
- $148.51
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 9mo ago

e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free
- Price
- $94.58
- Rating
- 4.6/5
- Reviews
- 421
- Age
- 10mo ago

e.l.f. Love at Frost Sight 12-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free
- Price
- $44.84
- Rating
- 4.6/5
- Reviews
- 421
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
34
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- e.l.f.44%
- Glow Recipe38%
- Revolution Beauty London7%
- Ulta Beauty7%
- JAKKS Pacific3%
- L'Oreal Paris2%
Demand
Glow Recipe Advent Calendar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 30.4×
Search terms
Top Glow Recipe Advent Calendar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- glow recipe advent calendar31K/yr
- elf advent calendar51K/yr
- elf advent calendar 2025123K/yr
- glow recipe fruit babies skincare kit3K/yr
- advent calendar elf10K/yr
- calendario de adviento elf11K/yr
- dewy babies glow recipe3K/yr
- elf calendar5K/yr
- advent calendar glow recipe3K/yr
- elf avent calendar 20253K/yr
Reviews and returns
What reviews say buyers love and hate about Glow Recipe Advent Calendar
We read the reviews and the return reasons for every product selling here.
“Products seem cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Glow Recipe Advent Calendar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









