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Glow Recipe Advent Calendar

Fail

Demand is soft, at -52.4% this quarter, so Glow Recipe Advent Calendar is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$146K/yr270K searches / yr
90-day growth
-52.4%search demand this quarter
Competition
89%top-5 click share · 6 brands · 34 sellers

Flapen Score

Glow Recipe Advent Calendar against its category

The dotted line is the Beauty & Personal Care average. Past it, Glow Recipe Advent Calendar is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glow Recipe Advent Calendar market on Amazon at a glance

Shoppers on Amazon United States searched for Glow Recipe Advent Calendar 270K times last year and spent an estimated $146K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -52.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
270K
Growth, 90 days vs prior 90
-52.4%
Conversion, latest week
0.8%
Market size, estimated
$146Ka year
Peak month
November30.4× the quietest month
Top search term
glow recipe advent calendar31K searches a year

02 · Price

A sale here is worth $64.55.

Listings sell for $64.55 on average, from $27.43 to $148.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $64.55 that is $32K to $48K a year per listing.

Average price
$64.55inside the $15 to $100 sweet spot
Price range
$27.43–$148.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$32K–$48K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.9% of listings are out of stock. The average listing ranks #8,708 within Makeup Sets. It carries 568 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
31.9%
Average rank
#8,708in Makeup Sets
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
568per listing
Listings tracked
9

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Glow Recipe Advent Calendar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

34

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 238%
  • Brand 37%
  • Brand 47%
  • Brand 53%
  • Brand 62%

Demand

Glow Recipe Advent Calendar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 30.4×

Search terms

Top Glow Recipe Advent Calendar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glow recipe advent calendar31K/yr
  • elf advent calendar51K/yr
  • elf advent calendar 2025123K/yr
  • glow recipe fruit babies skincare kit3K/yr
  • advent calendar elf10K/yr
  • calendario de adviento elf11K/yr
  • dewy babies glow recipe3K/yr
  • elf calendar5K/yr
  • advent calendar glow recipe3K/yr
  • elf avent calendar 20253K/yr

Reviews and returns

What reviews say buyers love and hate about Glow Recipe Advent Calendar

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Value For Money”
1.3%of orders come back
“Products seem cheap”
A buyer, on “Value For Money”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Glow Recipe Advent Calendar questions

Answered from the same tracked data.