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Glow Makeup

Fail

Demand is soft, at -65.1% this quarter, so Glow Makeup is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$81K/yr52K searches / yr
90-day growth
-65.1%search demand this quarter
Competition
82%top-5 click share · 7 brands · 70 sellers

Flapen Score

Glow Makeup against its category

The dotted line is the Beauty & Personal Care average. Past it, Glow Makeup is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glow Makeup market on Amazon at a glance

Shoppers on Amazon United States searched for Glow Makeup 52K times last year and spent an estimated $81K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -65.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-65.1%
Conversion, latest week
9.8%
Market size, estimated
$81Ka year
Peak month
February9.8× the quietest month
Top search term
radiance booster33K searches a year

02 · Price

A sale here is worth $15.87.

Listings sell for $15.87 on average, from $12.57 to $28.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $15.87 that is $4K to $8K a year per listing.

Average price
$15.87inside the $15 to $100 sweet spot
Price range
$12.57–$28.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Face. It carries 20,075 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Face
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
20,075per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Glow Makeup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

70

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

4%

  • Brand 171%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 4%)

Demand

Glow Makeup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 9.8×

Search terms

Top Glow Makeup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • radiance booster33K/yr
  • loreal lumi glotion 9024K/yr
  • lumi glotion 9023K/yr
  • lumination2K/yr
  • glo lotion2K/yr
  • radiance booster makeup6K/yr
  • lumi glotion natural glow bronzing enhancer2K/yr

Reviews and returns

What reviews say buyers love and hate about Glow Makeup

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Brightness/Shine/Glow”
10%of negative reviews mention “Moist/Dry”
1.1%of orders come back
“Not moisturizing”
A buyer, on “Moist/Dry”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Glow Makeup questions

Answered from the same tracked data.