Glow in the Dark Nail Polish

Shoppers searched for this 580K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months

580K

Growth, 90 days vs prior 90

+18.1%

Conversion, latest week

2.7%

Market size, estimated

$164Ka year

Peak month

October3.3× the quietest month

Top search term

glow in the dark nail polish228K searches a year

Listings sell for $10.50 on average, from $5.34 to $24.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $10.50 that is $3K to $5K a year per listing.

Average price

$10.50under the $15 to $100 sweet spot

Price range

$5.34–$24.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.5%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #671 within Gel Polish. It carries 2,959 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

89%

Out of stock, average day

12.3%

Average rank

#671in Gel Polish

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

2,959per listing

Listings tracked

46

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months