Is glow haven eye mask profitable to sell on Amazon United States?

The niche generates $49K/yr across 16 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -34.9%. Flapen's verdict: Skip it (46/100).

How competitive is the glow haven eye mask niche?

11 brands and 16 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in glow haven eye mask?

Top complaints mined from reviews: Allergies, Durability, Ease Of Use. The return rate is 0.6%.

What does it cost to enter the glow haven eye mask niche?

Listings span $10.26–$34.91; the average listing price is $23.00 (sweet spot $15–$100). The average incumbent carries 2,882 reviews — the moat a new listing must climb.

glow haven eye mask

Skip it

Soft demand (-34.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.00

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$10.26–$34.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,881.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$49K

$49K/yr · 40K searches

Growth

Bad-34.9%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, glow haven eye mask is a $49K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 46/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

glow haven eye mask market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $35K–$46K; units × avg price
Conversion rate: 5.3%
Avg BSR: #208
Page quality: 0%
Prime: 75%
Sponsored: 100%
Out of stock: 15.4%
Avg brand age: 31 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

10%

LLVYUO33%
koseon30%
GONIM12%
HACHIAC6%
Vosteovip4%
BIODANCE4%
Open — no brand owns it (5 brands, 10%)

Demand

Weekly Amazon search volume, last 20 weeks — -34.9% search growth over the last 90 days.

Open Trend

Top glow haven eye mask search terms

deep collagen eye mask9K/yr +160.6%5.7% conv.
howusn collagen eye mask12K/yr -60.9%2.0% conv.
howusn collagen eye mask patch9K/yr +1.1%3.0% conv.
howsun collagen eye mask3K/yr -36.0%2.4% conv.
deep collagen hydrogel eye patch2K/yr -66.0%4.2% conv.
eye mask with bio-collagen peptide complex & vitamin c5K/yr -99.1%2.5% conv.

All search terms

Top glow haven eye mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Novoy 15 Pairs Bio-Collagen Real Deep Eye Patches - 6-in-1 Retinol Overnight Eye Patches for Dark Circles Puffiness & Wrinkles | 2% Caffeine+Hyaluronic+Niacinamide Korean Popular Eye Mask - ROSE

LLVYUO$25.754.5★236 rev

7 PCS Peptide-Powered Deep Collagen Eye Mask 2026 New Under Eye Patches 360 Fit Eye Mask with Collagen Peptide Eye Patches for Puffy Eyes and Dark Circles Korean Popular Eye Mask (1)

koseon$20.933.7★12 rev

GONIM Under Eye Patches for Puffy Eyes and Dark Circles Collagen Eye Mask

GONIM$25.344.2★760 rev

Peptide-Powered Deep Collagen Eye Mask 2026 New 7 Pairs Under Eye Patches 360 Fit Eye Mask with Collagen Peptide Eye Patches for Puffy Eyes and Dark Circles Korean Popular Eye Mask - ROSE

koseon$11.942.6★11 rev

HACHIAC Koseon Collagen Eye Mask Peptide-Powered Deep Collagen Eye Mask with Collagen Peptide Under Eye Patches 360 Fit Eye Patches for Fine Lines Eyes and Dark Circles (1 pcs)

HACHIAC$34.914.1★8 rev

Newest

by launch date

Under Eye Patches Collagen Eye Patches for Puffy Eyes & Dark Circles 360Fit Hydrogel Eye Mask with Caviar Extract Acetyl Hexapeptide-8 Niacinamide & Collagen Peptide SKincare Gifts for Women5 Pairs

Vosteovip$22.9319 rev

1mo ago

KOSEON Collagen Eye Mask 360 Under Eye Patches with Caffeine & Niacinamide for Dark Circles Puffiness & Fine Lines Korean Skin Care 10 Sheets 5 Pairs

KOSEON$25.9610 rev

1mo ago

koseon Collagen Eye Mask 2026 New 7 PCS Peptide-Powered Deep Collagen Eye Mask Eye Mask with Collagen Peptide Under Eye Patches 360 Fit Eye Patches for Puffy Eyes and Dark Circles

koseon$26.285 rev

2mo ago

Koseon Skincare Collagen Eye Mask Peptide-Powered Deep Collagen Eye Mask Eye Mask with Collagen Peptide Under Eye Patches 360 Fit Eye Patches for Dark Circles Puffiness & Fine Lines (1 pcs)

Koseon Skincare$34.3911 rev

2mo ago

HACHIAC Koseon Collagen Eye Mask Peptide-Powered Deep Collagen Eye Mask with Collagen Peptide Under Eye Patches 360 Fit Eye Patches for Fine Lines Eyes and Dark Circles (1 pcs)

HACHIAC$34.918 rev

3mo ago

What buyers say about glow haven eye mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry21%

“Great moisturizer”

Soft Feel11%

“Feels really good”

Suitability Combination Skin10%

“Great for skin”

Quality-Overall9%

“the quality feels very luxurious for the price”

Suitability Dry Skin7%

“Works for dry skin”

Brightness/Shine/Glow5%

“gives shine”

Value For Money4%

“Excellent value for money”

Ease Of Use4%

“Easy to put on”

Comfort-Overall2%

“They are very comfortable”

Advertised Vs Actual Product2%

“As described”

What buyers complain about

Allergies9%

“Severe allergic reaction”

Durability9%

“breaks apart”

Ease Of Use6%

“making it hard to use”

Value For Money6%

“Fairly expensive”

Moist/Dry4%

“its not moisturizing my face”

Adhesion/Stickiness4%

“wouldnt stick”

Quality-Overall4%

“Bad quality”

Functionality-Overall4%

“Just show no results”

Grip3%

“it slips off”

Skin Health3%

“Developed rash burnt my skin”

Top return reasons

Value For Money17%

Functionality-Overall14%

Advertised Vs Actual Product12%

Adhesion/Stickiness7%

Size-Overall6%

Moist/Dry6%

Defective Material/Parts4%

Durability4%