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Glow Foundation

Fail

The top 5 brands take 100% of clicks, so Glow Foundation is a Fail.

Flapen Score
31
31 / 100
Ranks 10,549 of 10,978 Beauty & Personal Care niches · −17 vs the category median of 48
Market size
$47K/yr219K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
71%top-5 click share · 4 brands · 23 sellers

Flapen Score

Glow Foundation against its category

The dotted line is the Beauty & Personal Care average. Past it, Glow Foundation is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glow Foundation market on Amazon at a glance

Shoppers on Amazon United States searched for Glow Foundation 219K times last year and spent an estimated $47K. All 4 brands take every click. Demand peaks in Apr–Jun. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
2.1%
Market size, estimated
$47Ka year
Peak month
June2.1× the quietest month
Top search term
revolution blush51K searches a year

02 · Price

A sale here is worth $10.24.

Listings sell for $10.24 on average, from $5.26 to $20.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $10.24 that is $1K to $3K a year per listing.

Average price
$10.24under the $15 to $100 sweet spot
Price range
$5.26–$20.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #198 within Face. It carries 1,801 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#198in Face
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
1,801per listing
Listings tracked
16

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Glow Foundation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 219%
  • Brand 317%
  • Brand 46%

Demand

Glow Foundation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, Jun · busiest ÷ quietest = 2.1×

Search terms

Top Glow Foundation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • revolution blush51K/yr
  • makeup revolution balm glow11K/yr
  • revolution balm glow8K/yr
  • bayfree21K/yr
  • bayfree multi glow balm17K/yr
  • makeup revolution blush19K/yr
  • tinted face balm16K/yr
  • loreal age perfect balm9K/yr
  • tinted balm foundation5K/yr
  • loreal age perfect 4 in 1 tinted balm7K/yr

Reviews and returns

What reviews say buyers love and hate about Glow Foundation

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
22%of negative reviews mention “Color”
2.6%of orders come back
“Color not like picture”
A buyer, on “Color”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Glow Foundation questions

Answered from the same tracked data.