Glow Foundation
FailThe top 5 brands take 100% of clicks, so Glow Foundation is a Fail.
- Flapen Score
- 31 / 100Ranks 10,549 of 10,978 Beauty & Personal Care niches · −17 vs the category median of 4831
- Market size
- $47K/yr219K searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 71%top-5 click share · 4 brands · 23 sellers
Flapen Score
Glow Foundation against its category
The dotted line is the Beauty & Personal Care average. Past it, Glow Foundation is stronger. Inside it, weaker.
Market
The Glow Foundation market on Amazon at a glance
Shoppers on Amazon United States searched for Glow Foundation 219K times last year and spent an estimated $47K. All 4 brands take every click. Demand peaks in Apr–Jun. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 219K
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $47Ka year
- Peak month
- June2.1× the quietest month
- Top search term
- revolution blush51K searches a year
02 · Price
A sale here is worth $10.24.
Listings sell for $10.24 on average, from $5.26 to $20.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $10.24 that is $1K to $3K a year per listing.
- Average price
- $10.24under the $15 to $100 sweet spot
- Price range
- $5.26–$20.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #198 within Face. It carries 1,801 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #198in Face
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 1,801per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Glow Foundation products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Brand 159%
- Brand 219%
- Brand 317%
- Brand 46%
Demand
Glow Foundation search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jun · busiest ÷ quietest = 2.1×
Search terms
Top Glow Foundation search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- revolution blush51K/yr
- makeup revolution balm glow11K/yr
- revolution balm glow8K/yr
- bayfree21K/yr
- bayfree multi glow balm17K/yr
- makeup revolution blush19K/yr
- tinted face balm16K/yr
- loreal age perfect balm9K/yr
- tinted balm foundation5K/yr
- loreal age perfect 4 in 1 tinted balm7K/yr
Reviews and returns
What reviews say buyers love and hate about Glow Foundation
We read the reviews and the return reasons for every product selling here.
“Color not like picture”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Glow Foundation questions
Answered from the same tracked data.









