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Glow Blush

Fail

Prices span $3.25–$12.85, mostly outside the sweet spot, so Glow Blush is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$116K/yr265K searches / yr
90-day growth
+9.6%search demand this quarter
Competition
61%top-5 click share · 9 brands · 66 sellers

Flapen Score

Glow Blush against its category

The dotted line is the Beauty & Personal Care average. Past it, Glow Blush is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glow Blush market on Amazon at a glance

Shoppers on Amazon United States searched for Glow Blush 265K times last year and spent an estimated $116K. The top 5 brands take 87% of clicks. Demand peaks in Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
5.7%
Market size, estimated
$116Ka year
Peak month
February2.1× the quietest month
Top search term
peach blush92K searches a year

02 · Price

A sale here is worth $7.70.

Listings sell for $7.70 on average, from $3.25 to $12.85. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $7.70 that is $2K to $4K a year per listing.

Average price
$7.70under the $15 to $100 sweet spot
Price range
$3.25–$12.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #37 within Face. It carries 24,070 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#37in Face
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
24,070per listing
Listings tracked
17

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Glow Blush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

66

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

9%

  • Brand 145%
  • Brand 223%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 9%)

Demand

Glow Blush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.1×

Search terms

Top Glow Blush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peach blush92K/yr
  • coral blush44K/yr
  • milani luminoso blush21K/yr
  • milani baked blush luminoso20K/yr
  • peach blush for cheeks18K/yr
  • peachy blush11K/yr
  • peachy pink blush7K/yr
  • blush peach8K/yr
  • milani blush luminoso6K/yr
  • peach cream blush8K/yr

Reviews and returns

What reviews say buyers love and hate about Glow Blush

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Color”
35%of negative reviews mention “Color”
1.1%of orders come back
“Color not like picture”
A buyer, on “Color”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Glow Blush questions

Answered from the same tracked data.