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53

gloura

Worth a look

Shows demand growing >1,000% this quarter, but a small market ($5K/yr) keeps it on the watch list.

Market size 1Growth 100Conversion 21Competition 17Returns 96Price range 70Avg price 87Brand share 28Review moat 61Quality gap 95

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great$19.71

avg listing price — sweet spot $15–$100

Price range

Good$8.26–$30.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,064.41

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad$5K

$5K/yr · 15K searches

According to Flapen's Amazon United States niche tracking, gloura is a $5K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

gloura market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$20K–$25K
units × avg price
Conversion rate
1.7%
Avg BSR
#1,816
Page quality
0%
Prime
53%
Sponsored
100%
Out of stock
33.9%
Avg brand age
20 months
Avg seller age
143 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12

Sellers

26

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

9%

  • Smimvp25%
  • KAHI23%
  • Gloura18%
  • Generic11%
  • PUNAEE11%
  • Aiwejay2%
  • Open — no brand owns it (6 brands, 9%)

Top gloura search terms

  • gloura pdrn pink collagen volume multi balm6K/yr
  • gloura5K/yr
  • gloura stick4K/yr
All search terms

Top gloura products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$51420%$1K30%$2K40%$2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about gloura

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry20%

“Helps moisturize”

Soft Feel9%

“Glides on smooth”

Quality-Overall9%

“Wonderful Product With Great Results”

Suitability Combination Skin6%

“Good for combination skin”

Suitability Dry Skin4%

“Great for dry skin”

Wrinkle4%

“Erase wrinkles”

Brightness/Shine/Glow4%

“Pretty and Glowy”

Ease Of Application4%

“Ease of application”

Value For Money4%

“Great Deal”

Ease Of Use3%

“easy to spread”

What buyers complain about

Functionality-Overall14%

“No results”

Oily/Greasy9%

“Very greasy”

Value For Money8%

“Not worth the price”

Allergies6%

“Causes a rash”

Wrinkles6%

“doesnt help with wrinkles”

Advertised Vs Actual Product5%

“Didnt work as advertised”

Skin Health5%

“Burned my skin”

Smell4%

“Unpleasant smell”

Symptom Reduction4%

“I do not see an improvement in my fine lines”

Moist/Dry3%

“Not moisturizing”

Top return reasons

Functionality-Overall20%
Advertised Vs Actual Product17%
Oily/Greasy14%
Smell6%
Adhesion/Stickiness4%
Product Condition4%
Skin Health4%
Wrinkles4%
Value For Money3%
Defective Material/Parts3%

Common questions

Is gloura profitable to sell on Amazon United States?
The niche generates $5K/yr across 17 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (53/100).
How competitive is the gloura niche?
12 brands and 26 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in gloura?
Top complaints mined from reviews: Functionality-Overall, Oily/Greasy, Value For Money. The return rate is 0.8%.
What does it cost to enter the gloura niche?
Listings span $8.26–$30.89; the average listing price is $19.71 (sweet spot $15–$100). The average incumbent carries 1,064 reviews — the moat a new listing must climb.