Glossy Lip Balm

Shoppers searched for this 9.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.8M a year.

Searches, last 12 months

9.0M

Growth, 90 days vs prior 90

-16.3%

Conversion, latest week

3.7%

Market size, estimated

$9.8Ma year

Peak month

December4.5× the quietest month

Top search term

summer fridays5.0M searches a year

Listings sell for $29.21 on average, from $13.76 to $49.87. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 25,000 to 30,000 of them. At $29.21 that is $730K to $876K a year per listing.

Average price

$29.21inside the $15 to $100 sweet spot

Price range

$13.76–$49.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

25,000–30,000

Revenue per listing a year

$730K–$876K

Returns

0.9%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Lip Care. It carries 6,339 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#51in Lip Care

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

6,339per listing

Listings tracked

20

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months