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Glossier Milky Jelly Cleanser

Maybe

Buyers convert on 16.3% of searches. But the top 5 brands take 100% of clicks, so Glossier Milky Jelly Cleanser is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$3.1M/yr958K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
75%top-5 click share · 4 brands · 9 sellers

Flapen Score

Glossier Milky Jelly Cleanser against its category

The dotted line is the Beauty & Personal Care average. Past it, Glossier Milky Jelly Cleanser is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glossier Milky Jelly Cleanser market on Amazon at a glance

Shoppers on Amazon United States searched for Glossier Milky Jelly Cleanser 958K times last year and spent an estimated $3.1M. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 16.3% of those searches ended in a purchase.

Shoppers searched for this 958K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months
958K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
16.3%
Market size, estimated
$3.1Ma year
Peak month
July3.7× the quietest month
Top search term
kiehls face wash218K searches a year

02 · Price

A sale here is worth $19.67.

Listings sell for $19.67 on average, from $10.14 to $38.39. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $19.67 that is $157K to $197K a year per listing.

Average price
$19.67inside the $15 to $100 sweet spot
Price range
$10.14–$38.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
8,000–10,000
Revenue per listing a year
$157K–$197K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #191 within Cleansers. It carries 2,905 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#191in Cleansers
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,905per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Glossier Milky Jelly Cleanser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 145%
  • Brand 225%
  • Brand 325%
  • Brand 45%
  • Open — no brand owns it (0%)

Demand

Glossier Milky Jelly Cleanser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 3.7×

Search terms

Top Glossier Milky Jelly Cleanser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kiehls face wash218K/yr
  • byoma cleanser142K/yr
  • ordinary face wash113K/yr
  • the ordinary face wash88K/yr
  • byoma face wash63K/yr
  • the ordinary cleanser75K/yr
  • ordinary cleanser43K/yr
  • kiehls ultra facial cleanser38K/yr
  • the ordinary glucoside foaming cleanser27K/yr
  • kiehls cleanser29K/yr

Reviews and returns

What reviews say buyers love and hate about Glossier Milky Jelly Cleanser

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Cleansing”
10%of negative reviews mention “Smell”
0.7%of orders come back
“It smells bad”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Glossier Milky Jelly Cleanser questions

Answered from the same tracked data.