Is glossier milky jelly cleanser profitable to sell on Amazon United States?

The niche generates $3.1M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the glossier milky jelly cleanser niche?

4 brands and 9 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in glossier milky jelly cleanser?

Top complaints mined from reviews: Smell, Allergies, Skin Health. The return rate is 0.7%.

When does demand for glossier milky jelly cleanser peak?

Demand peaks in Jul; the busiest month runs 3.7× the quietest.

What does it cost to enter the glossier milky jelly cleanser niche?

Listings span $10.14–$38.39; the average listing price is $19.67 (sweet spot $15–$100). The average incumbent carries 2,905 reviews — the moat a new listing must climb.

glossier milky jelly cleanser

Worth a look

Shows searches that convert (16.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible16.3%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$3.1M

$3.1M/yr · 958K searches

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$19.67

avg listing price — sweet spot $15–$100

Price range

Great$10.14–$38.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,904.93

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, glossier milky jelly cleanser is a $3.1M/yr Amazon United States market (958K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 55/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

glossier milky jelly cleanser market data

Units sold / yr: 125K–150K; avg 8,000–10,000/product
Revenue / yr: $2.5M–$3.0M; units × avg price
Conversion rate: 16.3%
Avg BSR: #191
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 128 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

The Ordinary45%
Kiehl's25%
BYOMA25%
Kiehls5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — +5.3% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 3.7×

Open Trend

Top glossier milky jelly cleanser search terms

kiehls face wash218K/yr +36.3%16.0% conv.
byoma cleanser142K/yr -9.2%10.1% conv.
ordinary face wash113K/yr -11.5%15.9% conv.
the ordinary face wash88K/yr +0.4%13.7% conv.
byoma face wash63K/yr +24.3%12.0% conv.
the ordinary cleanser75K/yr -7.5%11.7% conv.
ordinary cleanser43K/yr +3.3%12.2% conv.
kiehls ultra facial cleanser38K/yr +15.3%15.2% conv.
the ordinary glucoside foaming cleanser27K/yr +12.0%18.2% conv.
kiehls cleanser29K/yr -7.1%6.7% conv.

All search terms

Top glossier milky jelly cleanser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Ordinary Glucoside Foaming Cleanser Gentle Foaming Face Wash for All Skin Types Including Sensitive Skin 5.1 Fl Oz

The Ordinary$12.114.6★3,419 rev

BYOMA Creamy Jelly Cleanser - Hydrating Facial Cleanser for Skin Barrier Repair -Tri-Ceramide Face Wash for Sensitive Skin & All Skin Types - Gently Removes Makeup & Excess Oil - 5.91 fl oz

BYOMA$11.524.6★3,192 rev

Kiehls Ultra Facial Cleanser Gentle Face Wash for All Skin Types Foaming and Hydrating Formula Gently Exfoliates and Moisturizes Removes Makeup and Oil Dermatologist-Tested and Fragrance-Free

Kiehl's$20.944.7★2,857 rev

The Ordinary Squalane Cleanser Facial Cleansing Balm and Hydrating Makeup Remover 5.1 Fl Oz

The Ordinary$20.774.5★5,959 rev

The Ordinary Squalane Cleanser Facial Cleansing Balm and Hydrating Makeup Remover Travel Size 1.7 Fl Oz

The Ordinary$10.144.5★5,959 rev

Newest

by launch date

BYOMA Milky Moisture Cleanser Hydrating Facial Cleanser for Skin Barrier Protection Tri-Ceramide Face Wash for Dry Sensitive Skin & All Skin Types Gently Removes Makeup 5.91 fl. Oz

BYOMA$13.70323 rev

1mo ago

Kiehls Ultra Facial Barrier-Hydrating Cleanser Cream-To-Foam Non-Stripping Daily Face Wash For All Skin Types Including Sensitive - 5 Fl Oz

Kiehl's$22.46332 rev

1y ago

The Ordinary The Acne Set 3-Step Skin Regimen with Glucoside Foaming Cleanser Salicylic Acid 2% Solution and Natural Moisturizing Factors + Beta Glucan | Skin Care Set

The Ordinary$15.855,046 rev

1y ago

The Ordinary Glucoside Foaming Cleanser Gentle Foaming Face Wash for All Skin Types Including Sensitive Skin 5.1 Fl Oz

The Ordinary$12.113,419 rev

3y ago

BYOMA Milky Oil Cleanser - Hydrating Facial Cleanser for Skin Barrier Repair - Tri-Ceramide Face Wash for Sensitive Skin & All Skin Types - Deeply Hydrated Skin No Oily Residue - 3.38 fl oz

BYOMA$12.051,211 rev

3y ago

What buyers say about glossier milky jelly cleanser

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing18%

“Squeaky clean”

Suitability Combination Skin12%

“so good for my skin”

Quality-Overall11%

“good and affordable”

Value For Money10%

“Reasonably priced”

Soft Feel9%

“Gentle on skin”

Moist/Dry5%

“it is moisturizing”

Ease Of Cleaning5%

“Great cleanser”

Suitability Dry Skin4%

“great for my dry skin”

Symptom Reduction2%

“This acne set has done wonders for my skin”

Allergies2%

“No irritation”

What buyers complain about

Smell10%

“It smells bad”

Allergies8%

“Irritated skin”

Skin Health6%

“My skin is burning a red now”

Value For Money6%

“price is too high”

Ease Of Cleaning5%

“Does not clean very well”

Moist/Dry5%

“his is dry”

Functionality-Overall4%

“no longer works as expected”

Cleansing3%

“Does not feel clean”

Suitability Dry Skin3%

“Wouldnt recommend for combo or dry skin”

Size-Overall3%

“dispenser is too short”

Top return reasons

Advertised Vs Actual Product10%

Motor Power10%

Size-Overall9%

Functionality-Overall8%

Product Condition8%

Smell7%

Moist/Dry7%