glossier deodorant
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$32.12avg listing price — sweet spot $15–$100
Price range
Incredible$23.87–$42.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good653.2avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$54K$54K/yr · 64K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, glossier deodorant is a $54K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
glossier deodorant market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- $32K–$40K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #743
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
65
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- REFY89%
- EADEM6%
- Nécessaire5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.6×
Top glossier deodorant search terms
- refy lip gloss47K/yr
- refy lip balm7K/yr
- refy lip9K/yr
Top glossier deodorant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
REFY Lip Gloss - Blush (Light neutral pink) + Bonus Premium Korean Hydrating Sheet Masque
REFY$30.774.4★24 rev
REFY Mini Lip Gloss Trio Clear Rosewood & Topaz Shades Hydrating Non-Sticky Lip Gloss Set 3 x 5 ml
REFY$42.585.0★4 rev
REFY Lip Gloss - Dusk (Dark mahogany pink) + Bonus Premium Korean Hydrating Sheet Masque
REFY$36.265.0★2 rev
EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi
EADEM$23.874.6★2,636 rev
Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz
Nécessaire$27.114.6★600 rev
Newest
by launch dateREFY Mini Lip Gloss Trio Clear Rosewood & Topaz Shades Hydrating Non-Sticky Lip Gloss Set 3 x 5 ml
REFY$42.584 rev
Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz
Nécessaire$27.11600 rev
EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi
EADEM$23.872,636 rev
REFY Lip Gloss - Blush (Light neutral pink) + Bonus Premium Korean Hydrating Sheet Masque
REFY$30.7724 rev
REFY Lip Gloss - Dusk (Dark mahogany pink) + Bonus Premium Korean Hydrating Sheet Masque
REFY$36.262 rev
Trending
90-day click momentumEADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi
EADEM$23.874.6★
REFY Lip Gloss - Blush (Light neutral pink) + Bonus Premium Korean Hydrating Sheet Masque
REFY$30.774.4★
REFY Lip Gloss - Dusk (Dark mahogany pink) + Bonus Premium Korean Hydrating Sheet Masque
REFY$36.265.0★
REFY Mini Lip Gloss Trio Clear Rosewood & Topaz Shades Hydrating Non-Sticky Lip Gloss Set 3 x 5 ml
REFY$42.585.0★
Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz
Nécessaire$27.114.6★
What buyers say about glossier deodorant
What buyers praise and complain about, mined from review topics.What buyers love
“Very hydrating”
“Goes on smooth”
“Applies on smoothly”
“Great value”
“This is a solid product”
“Long lasting shine”
“Sticky”
“nice texture,”
“Lasts for hours and so thick, I LOVE it”
“And the colors are pretty”
What buyers complain about
“Kinda pricey”
“During the day the stickiness can be annoying”
“Didnt find this hydrating”
“I didnt know it has no scent”
“Very thick”
“Allergic reaction”
“not the best”
“My favorite obsession though it tends to leak at the applicator”
“came open and uhmmmmmm is this used”
“My lips were painfully chapped due to the cold weather, to the point where they were burning and peeling”
Top return reasons
Common questions
- Is glossier deodorant profitable to sell on Amazon United States?
- The niche generates $54K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (33/100).
- How competitive is the glossier deodorant niche?
- 3 brands and 65 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in glossier deodorant?
- Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Moist/Dry. The return rate is 0.8%.
- When does demand for glossier deodorant peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 9.6× the quietest.
- What does it cost to enter the glossier deodorant niche?
- Listings span $23.87–$42.58; the average listing price is $32.12 (sweet spot $15–$100). The average incumbent carries 653 reviews — the moat a new listing must climb.