Glossier Deodorant

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

64K

Growth, 90 days vs prior 90

-7.6%

Conversion, latest week

2.6%

Market size, estimated

$54Ka year

Peak month

November9.6× the quietest month

Top search term

refy lip gloss47K searches a year

Listings sell for $32.12 on average, from $23.87 to $42.58. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $32.12 that is $3K to $8K a year per listing.

Average price

$32.12inside the $15 to $100 sweet spot

Price range

$23.87–$42.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

0.8%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #743 within Lips. It carries 653 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#743in Lips

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

653per listing

Listings tracked

5

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months