Is glossier boy brow profitable to sell on Amazon United States?

The niche generates $292K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (44/100).

How competitive is the glossier boy brow niche?

2 brands and 104 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in glossier boy brow?

Top complaints mined from reviews: Color, Moist/Dry, Size-Overall. The return rate is 0.4%.

When does demand for glossier boy brow peak?

Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 10.0× the quietest.

What does it cost to enter the glossier boy brow niche?

Listings span $5.71–$33.11; the average listing price is $22.03 (sweet spot $15–$100). The average incumbent carries 3,260 reviews — the moat a new listing must climb.

glossier boy brow

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$22.03

avg listing price — sweet spot $15–$100

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.71–$33.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$292K

$292K/yr · 123K searches

Review moat

Okay3,259.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, glossier boy brow is a $292K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

glossier boy brow market data

Units sold / yr: 8K–10K; avg 1,000–1,250/product
Revenue / yr: $176K–$220K; units × avg price
Conversion rate: 10.8%
Avg BSR: #1,389
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

104

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Glossier92%
e.l.f.8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 10.0×

Open Trend

Top glossier boy brow search terms

glossier boy brow58K/yr -1.8%5.6% conv.
boy brow20K/yr +7.5%5.9% conv.
boy brow glossier21K/yr -8.4%8.3% conv.
glossier boy brow brown6K/yr -31.2%11.0% conv.
glossier brow gel5K/yr -1.7%4.1% conv.
glossier brow5K/yr +7.9%3.2% conv.
glossier eyebrow3K/yr +42.0%2.9% conv.
glossier eyebrow gel4K/yr -26.3%5.1% conv.
glossier boy brow blonde2K/yr +11.2%13.7% conv.

All search terms

Top glossier boy brow products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Glossier Boy Brow Volumizing Eyebrow Gel-Pomade - Brown - Medium-Dark Brown

Glossier$28.164.5★86 rev

Glossier Boy Brow Volumizing Eyebrow Gel-Pomade - Blond - Light-Medium Blond

Glossier$28.104.2★42 rev

Glossier Boy Brow Volumizing Eyebrow Gel-Pomade - Clear - Transparent

Glossier$29.834.1★23 rev

Glossier Boy Brow Brown Eyebrow Gel & Volumizing Pomade - Creamy Tinted Brow Gel Defines Conditions & Thickens - Flexible Hold No Stiffness Beeswax & Hyaluronic Acid - Dermatologist Tested

Glossier$21.885.0★6 rev

Glossier Boy Brow Dark Brown Eyebrow Gel & Volumizing Pomade - Creamy Tinted Brow Gel Defines Conditions & Thickens - Flexible Hold No Stiffness Beeswax & Hyaluronic Acid - Dermatologist Tested

Glossier$22.055.0★6 rev

Newest

by launch date

Glossier Boy Brow Dark Brown Eyebrow Gel & Volumizing Pomade - Creamy Tinted Brow Gel Defines Conditions & Thickens - Flexible Hold No Stiffness Beeswax & Hyaluronic Acid - Dermatologist Tested

Glossier$22.056 rev

8mo ago

Glossier Boy Brow Brown Eyebrow Gel & Volumizing Pomade - Creamy Tinted Brow Gel Defines Conditions & Thickens - Flexible Hold No Stiffness Beeswax & Hyaluronic Acid - Dermatologist Tested

Glossier$21.886 rev

10mo ago

Glossier Boy Brow Clear Eyebrow Gel & Volumizing Pomade - Creamy Brow Gel Defines Conditions & Thickens - Flexible Hold No Stiffness Beeswax & Hyaluronic Acid - Dermatologist Tested

Glossier$23.696 rev

1y ago

Glossier Boy Brow Auburn Eyebrow Gel & Volumizing Pomade - Creamy Tinted Brow Gel Defines Conditions & Thickens - Flexible Hold No Stiffness Beeswax & Hyaluronic Acid - Dermatologist Tested

Glossier$33.116 rev

1y ago

Glossier Boy Brow Volumizing Eyebrow Gel-Pomade - Blond - Light-Medium Blond

Glossier$28.1042 rev

3y ago

What buyers say about glossier boy brow

What buyers praise and complain about, mined from review topics.

What buyers love

Color19%

“Love the color”

Value For Money17%

“Great Value”

Ease Of Use12%

“Easy to use”

Quality-Overall11%

“the quality is impressive”

Eyelash Quality5%

“goes on great just like a mascara”

Durability5%

“It stays on well through the day”

Ease Of Application3%

“Application is super easy”

Advertised Vs Actual Product3%

“Works as it should”

Coverage2%

“It provides excellent coverage and long lashes”

Smudge Resistance2%

“Doesnt smear”

What buyers complain about

Color21%

“It may just be that the color isn't what I expected”

Moist/Dry10%

“Dried up”

Size-Overall8%

“Everything is smaller”

Durability7%

“Unfortunately, this one didnt hold up”

Value For Money6%

“Not much product for the price”

Functionality-Overall4%

“doesnt do much for filling in the empty spaces”

Product Condition3%

“Previously used”

Suitability Combination Skin3%

“I didn't like it for my complexion”

Natural Ingredients2%

“Hard to look natural”

Thickness2%

“No way to really get enough off of the brush so it ends up going on way too thick”

Top return reasons

Color55%

Moist/Dry11%

Advertised Vs Actual Product9%

Functionality-Overall8%

Size-Overall3%

Thickness2%

Quality-Overall2%

Texture/Consistency-Overall1%

Product Condition1%

Ease Of Application1%

Common questions

Is glossier boy brow profitable to sell on Amazon United States?: The niche generates $292K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (44/100).
How competitive is the glossier boy brow niche?: 2 brands and 104 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in glossier boy brow?: Top complaints mined from reviews: Color, Moist/Dry, Size-Overall. The return rate is 0.4%.
When does demand for glossier boy brow peak?: Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 10.0× the quietest.
What does it cost to enter the glossier boy brow niche?: Listings span $5.71–$33.11; the average listing price is $22.03 (sweet spot $15–$100). The average incumbent carries 3,260 reviews — the moat a new listing must climb.