Glo7 Hair Dye Concealer Stick

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

93K

Growth, 90 days vs prior 90

-41.5%

Conversion, latest week

2.1%

Market size, estimated

$24Ka year

Top search term

glo7 hair dye concealer stick17K searches a year

Listings sell for $12.54 on average, from $8.94 to $18.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.54 that is $0 to $1K a year per listing.

Average price

$12.54under the $15 to $100 sweet spot

Price range

$8.94–$18.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #150 within Hair Coloring Products. It carries 4,304 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

87%

Out of stock, average day

5.9%

Average rank

#150in Hair Coloring Products

Average rating

3.89 starsAmazon United States average 4.42 stars

Average reviews

4,304per listing

Listings tracked

23

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

5Amazon's first-year sales bar

Average brand age

53 months