Is glo7 hair dye concealer stick profitable to sell on Amazon United States?

The niche generates $24K/yr across 23 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is -41.5%. Flapen's verdict: Skip it (36/100).

How competitive is the glo7 hair dye concealer stick niche?

12 brands and 24 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in glo7 hair dye concealer stick?

Top complaints mined from reviews: Color, Functionality-Overall, Durability. The return rate is 2.3%.

What does it cost to enter the glo7 hair dye concealer stick niche?

Listings span $8.94–$18.75; the average listing price is $12.54 (sweet spot $15–$100). The average incumbent carries 4,304 reviews — the moat a new listing must climb.

glo7 hair dye concealer stick

Skip it

Soft demand (-41.5% this quarter) — this niche doesn't clear our bar today.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Returns

Good2.3%

return rate — above 5% kills the launch gate

Avg price

Good$12.54

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$8.94–$18.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,304.43

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$24K

$24K/yr · 93K searches

Growth

Bad-41.5%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United States niche tracking, glo7 hair dye concealer stick is a $24K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 36/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

glo7 hair dye concealer stick market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $38K–$50K; units × avg price
Conversion rate: 2.1%
Avg BSR: #150
Page quality: 0%
Prime: 87%
Sponsored: 96%
Out of stock: 5.9%
Avg brand age: 53 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

15%

Glo7 SkinCare29%
MOONGAZE18%
Generic17%
TABOUNTS9%
KTBKGV8%
SEVICH5%
Open — no brand owns it (6 brands, 15%)

Demand

Weekly Amazon search volume, last 14 weeks — -41.5% search growth over the last 90 days.

Open Trend

Top glo7 hair dye concealer stick search terms

glo7 hair dye concealer stick17K/yr -38.5%2.7% conv.
meidianda hair dye stick10K/yr -30.3%2.7% conv.
culturelle hair stick5K/yr +44.6%2.0% conv.
hair dye concealer stick10K/yr -55.0%1.8% conv.
glo 7 hair dye stick7K/yr -35.8%2.2% conv.
glo hair dye stick6K/yr -33.6%2.0% conv.
gray hair concealer stick5K/yr -4.6%2.0% conv.
glo hair dye concealer stick4K/yr -45.2%1.6% conv.
grey hair concealer stick4K/yr -1.8%2.6% conv.
median hair dye stick3K/yr -15.2%1.7% conv.

All search terms

Top glo7 hair dye concealer stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Glo7 Hair Dye Concealer Stick Instant Gray Root Coverage Hair Color Touch up Stick Waterproof Sweat-Proof Long Lasting Temporary Hair Dye Portable for Travel Daily Use (02#Brownish black)

Glo7 SkinCare$18.723.8★22 rev

2Pack Root-Touch-Up Hair Color Stick & Comb Instant Waterproof Black Dye for Gray Coverage Portable 2-in-1 Cream Formula Sweat-Proof Travel-Friendly Dye Pen for Women & Men (01#Black)

MOONGAZE$10.213.5★183 rev

Javpav Hair Color Stick Waterproof and Sweat-Proof Hair Dye Stick Portable Color Touch-Up Hair Sticks With Comb Cover Gray Hair Color Correction Sticks for Women & Men (02# Dark Brown)

Generic$14.073.8★542 rev

2-in-1 Hair Dye Comb Stick | Instant Dyeing Grey Hair Concealer Waterproof Sweatproof Fast Root Retouching Safe & Easy to Use 2-Pack (Black)

KTBKGV$9.834.2★36 rev

Glo7 Hair Dye Concealer Stick Waterproof & Sweatproof Gray Hair Cover Up Portable Temporary Hair Color with Brush for Travel & Daily (Brownish black*2)

Glo7 SkinCare$17.884.3★6 rev

Newest

by launch date

2-in-1 Hair Dye Comb Stick | Instant Dyeing Grey Hair Concealer Waterproof Sweatproof Fast Root Retouching Safe & Easy to Use 2-Pack (Black)

KTBKGV$9.8336 rev

2mo ago

Glo7 Hair Dye Concealer Stick Waterproof & Sweatproof Gray Hair Cover Up Portable Temporary Hair Color with Brush for Travel & Daily (Brownish black*2)

Glo7 SkinCare$17.886 rev

3mo ago

Glo7 Hair Dye Concealer Stick Instant Gray Root Coverage Hair Color Touch up Stick Waterproof Sweat-Proof Long Lasting Temporary Hair Dye Portable for Travel Daily Use (02#Brownish black)

Glo7 SkinCare$18.7222 rev

4mo ago

Glo7 Hair Dye Concealer Stick Instant Gray Root Coverage Hair Color Touch up Stick Waterproof Sweat-Proof Long Lasting Temporary Hair Dye Portable for Travel Daily Use (01#Black)

Glo7 SkinCare$18.7522 rev

4mo ago

Safe and Convenient Comb Hair Dye Portable Hair Dye Comb For Gray Hair Coverage Waterproof and Sweat-Proof 2 in 1 Instant Dye for Women & Men (BLACK) 2pcs

Weslaplus$9.68287 rev

7mo ago

What buyers say about glo7 hair dye concealer stick

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Best cover-up”

Color13%

“shade is perfect”

Coverage11%

“Excellent Coverage”

Ease Of Use11%

“Easy to open and use”

Efficiency7%

“Does the job”

Ease Of Application7%

“Easy application”

Suitability Colored Hair5%

“This color is very natural to match my colored hair”

Advertised Vs Actual Product4%

“Does what it says”

Value For Money3%

“Great price”

Durability2%

“Lasting”

What buyers complain about

Color16%

“Color is not accurate”

Functionality-Overall6%

“not good results”

Durability5%

“Not lasting”

Coverage4%

“Not a strong coverage”

Adhesion/Stickiness4%

“its not sticky although the coverage is poor”

Ease Of Cleaning4%

“Very messy”

Ease Of Application4%

“The application is messy”

Oily/Greasy3%

“made the hair oily”

Quality-Overall3%

“Cheap product”

Stain Resistance3%

“creates a brown stain everywhere would not recommend”

Top return reasons

Color50%

Advertised Vs Actual Product8%

Functionality-Overall8%

Suitability Colored Hair7%

Coverage6%

Adhesion/Stickiness3%

Suitability Short Hair2%

Weight Light1%

Ease Of Application1%

Product Condition1%

Common questions

Is glo7 hair dye concealer stick profitable to sell on Amazon United States?: The niche generates $24K/yr across 23 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is -41.5%. Flapen's verdict: Skip it (36/100).
How competitive is the glo7 hair dye concealer stick niche?: 12 brands and 24 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in glo7 hair dye concealer stick?: Top complaints mined from reviews: Color, Functionality-Overall, Durability. The return rate is 2.3%.
What does it cost to enter the glo7 hair dye concealer stick niche?: Listings span $8.94–$18.75; the average listing price is $12.54 (sweet spot $15–$100). The average incumbent carries 4,304 reviews — the moat a new listing must climb.