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glo teeth whitening gel refills

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 35Growth 50Conversion 12Competition 67Returns 94Price range 33Avg price 92Brand share 4Review moat 57Quality gap 53

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Great$53.23

avg listing price — sweet spot $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,209.15

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+19.6%

90-day search growth — must beat 0% to launch

Market size

Okay$171K

$171K/yr · 342K searches

Price range

Okay$18.26–$263.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, glo teeth whitening gel refills is a $171K/yr Amazon United States market (342K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun. Verdict: Skip it — 48/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

glo teeth whitening gel refills market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
$213K–$266K
units × avg price
Conversion rate
0.9%
Avg BSR
#379
Page quality
0%
Prime
97%
Sponsored
100%
Out of stock
2.8%
Avg brand age
56 months
Avg seller age
137 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

43

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

1%

  • Glo Skin Beauty57%
  • Glo23%
  • GLO15%
  • ORANGE GLO3%
  • EZGO1%
  • Opalescence1%
  • Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +19.6% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.6×

Top glo teeth whitening gel refills search terms

  • glo287K/yr
  • glo skin beauty22K/yr
  • glo makeup10K/yr
  • glo teeth whitening gel refills5K/yr
  • glo beauty5K/yr
  • glo skin4K/yr
  • glo whitening gel4K/yr
  • glo cosmetics3K/yr
  • glo whitening gel refill1K/yr
  • glo refills328/yr
All search terms

Top glo teeth whitening gel refills products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$7K8%$14K12%$21K16%$27K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about glo teeth whitening gel refills

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall11%

“No nasty after taste at all like most do”

Tooth Brightening10%

“Teeth brightening”

Nutritional Content7%

“Great protein drink”

Quality-Overall6%

“Excellent product”

Flavor5%

“Mixes well and the vanilla flavor is so good”

Value For Money5%

“totally worth it”

Brightness/Shine/Glow4%

“Beautiful shine”

Suitability Combination Skin4%

“Clear skin, great coverage”

Ease Of Use4%

“Easy to Use”

Ingredients-Overall3%

“good ingredients”

What buyers complain about

Functionality-Overall14%

“Doesnt work properly”

Value For Money10%

“Waste of money”

Taste-Overall7%

“it has a weird after taste”

Adhesion/Stickiness4%

“it doesnt really stick so in that way it doesnt work for me”

Flavor3%

“I don't like the flavored protein shakes”

Color3%

“Wrong color my fault”

Symptom Reduction3%

“I could not see any difference whatsoever after using these”

Quality-Overall2%

“Diminished Quality”

Moist/Dry2%

“However, two months after receiving them, I find the remaining ten are all dried up inside their sealed cases”

Ease Of Application2%

“Very poor application process or poor product”

Top return reasons

Color18%
Leak-Proof13%
Advertised Vs Actual Product12%
Functionality-Overall10%
Value For Money8%
Defective Material/Parts5%
Size-Overall4%
Adhesion/Stickiness4%
Moist/Dry3%
Motor Power3%

Common questions

Is glo teeth whitening gel refills profitable to sell on Amazon United States?
The niche generates $171K/yr across 33 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +19.6%. Flapen's verdict: Skip it (48/100).
How competitive is the glo teeth whitening gel refills niche?
7 brands and 43 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in glo teeth whitening gel refills?
Top complaints mined from reviews: Functionality-Overall, Value For Money, Taste-Overall. The return rate is 1.0%.
When does demand for glo teeth whitening gel refills peak?
Demand peaks in May–Jun; the busiest month runs 2.6× the quietest.
What does it cost to enter the glo teeth whitening gel refills niche?
Listings span $18.26–$263.12; the average listing price is $53.23 (sweet spot $15–$100). The average incumbent carries 1,209 reviews — the moat a new listing must climb.