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Glitter Top Coat

Fail

Prices span $6.09–$14.89, mostly outside the sweet spot, so Glitter Top Coat is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$66K/yr236K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
47%top-5 click share · 16 brands · 61 sellers

Flapen Score

Glitter Top Coat against its category

The dotted line is the Beauty & Personal Care average. Past it, Glitter Top Coat is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glitter Top Coat market on Amazon at a glance

Shoppers on Amazon United States searched for Glitter Top Coat 236K times last year and spent an estimated $66K. The top 5 brands take 83% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
3.4%
Market size, estimated
$66Ka year
Peak month
December1.3× the quietest month
Top search term
glitter top coat53K searches a year

02 · Price

A sale here is worth $8.22.

Listings sell for $8.22 on average, from $6.09 to $14.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $8.22 that is $822 to $2K a year per listing.

Average price
$8.22under the $15 to $100 sweet spot
Price range
$6.09–$14.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$822–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #120 within Base & Top Coats. It carries 3,120 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#120in Base & Top Coats
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,120per listing
Listings tracked
39

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Glitter Top Coat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

61

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

47%

Top 20: 82%

Open market

11%

  • Brand 130%
  • Brand 222%
  • Brand 317%
  • Brand 48%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (10 brands, 11%)

Demand

Glitter Top Coat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Glitter Top Coat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glitter top coat53K/yr
  • glitter gel top coat41K/yr
  • glitter top coat gel polish38K/yr
  • gel glitter top coat23K/yr
  • clear glitter gel nail polish23K/yr
  • beetles glitter top coat17K/yr
  • glitter top coat gel7K/yr
  • clear glitter gel polish8K/yr
  • gel nail polish glitter top coat5K/yr
  • shimmer top coat4K/yr

Reviews and returns

What reviews say buyers love and hate about Glitter Top Coat

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
13%of negative reviews mention “Color”
1.1%of orders come back
“Color is off”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Glitter Top Coat questions

Answered from the same tracked data.