Glitter Mascara

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months

448K

Growth, 90 days vs prior 90

-46.6%

Conversion, latest week

2.5%

Market size, estimated

$110Ka year

Peak month

December3.9× the quietest month

Top search term

glitter mascara183K searches a year

Listings sell for $9.94 on average, from $6.24 to $13.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $9.94 that is $5K to $7K a year per listing.

Average price

$9.94under the $15 to $100 sweet spot

Price range

$6.24–$13.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

1.6%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #572 within Eyes. It carries 12,026 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#572in Eyes

Average rating

3.91 starsAmazon United States average 4.42 stars

Average reviews

12,026per listing

Listings tracked

16

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months