glitter lipstick
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.59avg listing price — sweet spot $15–$100
Review moat
Bad12,966.61avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.25–$17.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 211K searches
According to Flapen's Amazon United States niche tracking, glitter lipstick is a $51K/yr Amazon United States market (211K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
glitter lipstick market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $34K–$43K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #276
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 8.7%
- Avg brand age
- 46 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
66
Top-5 brand share
50%
Top 20: 97%
Top-5 click share
41%
Top 20: 88%
Open market
45%
- NYX PROFESSIONAL MAKEUP21%
- SHEGLAM9%
- FOCALLURE8%
- wet n wild7%
- Jolilab6%
- LYSdefeu4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Top glitter lipstick search terms
- glitter lipstick115K/yr
- glitter lip18K/yr
- lip glitter22K/yr
- sparkly lipstick9K/yr
- nyx butter gloss bling9K/yr
- sparkle lipstick8K/yr
- pink glitter lipstick5K/yr
- glitter lipstick long lasting3K/yr
- glitter for lips6K/yr
- glitter lips7K/yr
Top glitter lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NYX PROFESSIONAL MAKEUP Butter Gloss Bling Lip Gloss Non Sticky and Shiny Vegan Lip Makeup - Bring The Bling
NYX PROFESSIONAL MAKEUP$5.654.5★125,229 rev
Jolilab Sparkling Lip Gloss Long Lasting Waterproof Moisturizer Lip Balm Glitter Shimmer Metallic Lipstick Diamond Shiny Bold Glow Goth Lipstick for Women Girls Non-sticky (1 07#)
Jolilab$6.943.6★570 rev
FOCALLURE Glitter Liquid Lipstick Hydrating Moisturizing Lip Gloss for Women Sparkly Shimmer Lip Makeup Smooth Lightweight Long Lasting Glitter Lip Color Last Match
FOCALLURE$7.944.2★340 rev
SHEGLAM Lip Dazzler Glitter Kit Long-Lasting Glitter Lip Gloss Sexy Super Stay Non-Sticky Shiny Liquid Kit Lipstick Y2K-Center Stage
SHEGLAM$7.914.2★553 rev
wet n wild Chameleon Chrome Lip Foil Bold Light-Reflecting Pigments Multidimensional Shine Non-Sticky Smooth Formula Vegan & Cruelty-Free - Halos Way
wet n wild$6.014.3★1,005 rev
Newest
by launch date
Wugbc Gold Holographic Glitter Lipstick Makeup Metallic Lip Stick Long Lasting Lightweight Non-Sticky Hydrating Lip Tinted Full Coverage High-Shine Shimmer Chameleon Lipstick for Women
Wugbc$6.8940 rev
BONNIE CHOICE 6Pcs Glitter Lipstick Set Red Rose Nude Pink Brown Glitter Shimmer Shine Lipstick Sets for Women Waterproof Long Lasting 24 Hours Lip Stick Mothers Day Makeup Gift Sets for Women
BONNIE CHOICE$9.015 rev
Erinde Metallic Glitter Lipstick for Women Long Lasting Sparkle Lipsticks High Shine Diamond Creamy Lipstick Lipcolor Makeup Hydrating Glimmer Finish Sparkling Lip Gloss 04 Hot Pink
Erinde$6.89163 rev
UNICORN SNOT Quiet Riot Glitter Lip Duo | 2-in-1 Set: Matte Lipstick & Plastic-Free Glitter | 0.15oz Black Lipstick & 0.16oz Gloss Chasm
UNICORN SNOT$17.64138 rev
wet n wild Chameleon Chrome Lip Foil Bold Light-Reflecting Pigments Multidimensional Shine Non-Sticky Smooth Formula Vegan & Cruelty-Free - Halos Way
wet n wild$6.011,005 rev
Trending
90-day click momentum
CATKIN Tinted Lip Balm Glitter Lip Stain Ultra Hydrating Lip Moistrurizer Lip Care with Vitamin E Nourishing For Cracked & Dry Lips 0.12 oz C15 Destiny - Wine Red
Catkin$12.154.2★
Wugbc Gold Holographic Glitter Lipstick Makeup Metallic Lip Stick Long Lasting Lightweight Non-Sticky Hydrating Lip Tinted Full Coverage High-Shine Shimmer Chameleon Lipstick for Women
Wugbc$6.894.2★
SHEGLAM Lip Dazzler Glitter Kit Long-Lasting Glitter Lip Gloss Sexy Super Stay Non-Sticky Shiny Liquid Kit Lipstick Y2K-Debutante
SHEGLAM$7.974.2★
Lasting Finish Lipstick Pearl Shimmer
Rimmel$5.414.4★
BONNIE CHOICE 6Pcs Glitter Lipstick Set Red Rose Nude Pink Brown Glitter Shimmer Shine Lipstick Sets for Women Waterproof Long Lasting 24 Hours Lip Stick Mothers Day Makeup Gift Sets for Women
BONNIE CHOICE$9.014.0★
What buyers say about glitter lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect shade”
“the shine is lovely”
“Excellent quality”
“Very hydrating”
“Good deal”
“Glides on smoothly”
“Great value and insane lasting ability”
“It has no strange or unpleasant smell”
“its not sticky or bumpy”
“true to what it is advertised”
What buyers complain about
“terrible color”
“I can tell over time it will break”
“Its not glitter”
“a little bit drying”
“Wears sticky”
“Not the best deal”
“burnt my lips”
“comes off easy”
“The photos are fake”
“Disgusting smell”
Top return reasons
Common questions
- Is glitter lipstick profitable to sell on Amazon United States?
- The niche generates $51K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the glitter lipstick niche?
- 22 brands and 66 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in glitter lipstick?
- Top complaints mined from reviews: Color, Durability, Brightness/Shine/Glow. The return rate is 1.2%.
- When does demand for glitter lipstick peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the glitter lipstick niche?
- Listings span $2.25–$17.64; the average listing price is $8.59 (sweet spot $15–$100). The average incumbent carries 12,967 reviews — the moat a new listing must climb.