glitter lip kit
Skip itSoft demand (-40.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$2.25–$27.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.44avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,511.42avg incumbent reviews — the moat a new listing must climb
Market size
Bad$23K$23K/yr · 109K searches
Growth
Bad-40.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, glitter lip kit is a $23K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
glitter lip kit market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $19K–$24K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #257
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 77%
- Out of stock
- 8.6%
- Avg brand age
- 39 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
63
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
65%
Top 20: 94%
Open market
17%
- SHEGLAM41%
- KYDA14%
- NYX PROFESSIONAL MAKEUP11%
- LOKFAR7%
- e.l.f.6%
- wet n wild5%
- Open — no brand owns it (9 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -40.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×
Top glitter lip kit search terms
- glitter lip kit41K/yr
- glitter lip18K/yr
- lip glitter22K/yr
- glitter for lips6K/yr
- glitter lips7K/yr
- lip glitter kit9K/yr
- stay golden cosmetics glitter lip kit4K/yr
- glitter lipstick kit1K/yr
- stay golden cosmetics850/yr
- baeby glitter lip kit100/yr
Top glitter lip kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHEGLAM Lip Dazzler Glitter Kit Long-Lasting Glitter Lip Gloss Sexy Super Stay Non-Sticky Shiny Liquid Kit Lipstick Y2K-Center Stage
SHEGLAM$7.914.2★553 rev
SHEGLAM Lip Dazzler Glitter Kit Long-Lasting Glitter Lip Gloss Sexy Super Stay Non-Sticky Shiny Liquid Kit Lipstick Y2K-Debutante
SHEGLAM$7.974.2★553 rev
KYDA 3 Colors Glitter Lip Kit Diamond Metllic High Pigmented Powder for Lips Cosmetics Glitter Lips Makeup with Lip Primer and Brush Long Wear-Set A
KYDA$10.694.1★584 rev
NYX PROFESSIONAL MAKEUP Butter Gloss Bling Lip Gloss Non Sticky and Shiny Vegan Lip Makeup - Bring The Bling
NYX PROFESSIONAL MAKEUP$5.654.5★125,229 rev
LOKFAR 4 Colors Glitter Lip Kit - Shiny Diamond and Metallic Glitter Lipstick Gloss Pigment Powder Waterproof & Long Lasting Shimmer Lip Makeup Set for Women (Set A Warm Color)
LOKFAR$13.823.9★194 rev
Newest
by launch date
SHEGLAM Lip Dazzler Glitter Kit Long-Lasting Glitter Lip Gloss Sexy Super Stay Non-Sticky Shiny Liquid Kit Lipstick Y2K-Final Act
SHEGLAM$7.57553 rev
SHEGLAM Lip Dazzler Glitter Kit Long-Lasting Glitter Lip Gloss Sexy Super Stay Non-Sticky Shiny Liquid Kit Lipstick Y2K-Curtain Call
SHEGLAM$7.67553 rev
UNICORN SNOT Quiet Riot Glitter Lip Duo | 2-in-1 Set: Matte Lipstick & Plastic-Free Glitter | 0.15oz Black Lipstick & 0.16oz Gloss Chasm
UNICORN SNOT$17.64138 rev
wet n wild Chameleon Chrome Lip Foil Bold Light-Reflecting Pigments Multidimensional Shine Non-Sticky Smooth Formula Vegan & Cruelty-Free - Halos Way
wet n wild$6.011,005 rev
SHEGLAM Lip Dazzler Glitter Kit Long-Lasting Glitter Lip Gloss Sexy Super Stay Non-Sticky Shiny Liquid Kit Lipstick Y2K-Center Stage
SHEGLAM$7.91553 rev
Trending
90-day click momentum
L.A. COLORS Holographic Iridescent Lipgloss Diamond Lite CLG423
L.A. COLORS$3.304.6★
UNICORN SNOT Quiet Riot Glitter Lip Duo | 2-in-1 Set: Matte Lipstick & Plastic-Free Glitter | 0.15oz Black Lipstick & 0.16oz Gloss Chasm
UNICORN SNOT$17.644.5★
e.l.f. Glow Reviver Lip Oil Nourishing and Hydrating with High-Shine Glimmer Finish & Sheer Wash Of Color Minty Scent Non-Sticky Vegan & Cruelty-free Divine Wine
e.l.f.$8.654.6★
24 Color Body Glitter Set Fine Nail Glitter Suitable for Holiday Makeup Cosmetics Cosmetic Glitter for Body Nails Face Hair Eyeshadow Lip Gloss Making
HomTop$6.004.4★
KIKO Milano 3d Hydra Lipgloss 17 | Softening Lip Gloss For A 3d Look
Kiko Milano$12.154.6★
What buyers say about glitter lip kit
What buyers praise and complain about, mined from review topics.What buyers love
“the color is beautiful”
“extreme shine”
“Affordable option for a decent quality glitter”
“Good deal”
“Goes on smooth”
“It has no strange or unpleasant smell”
“hydrating”
“its not sticky or bumpy”
“Thick”
“like the description says you can”
What buyers complain about
“it just doesnt seem to stick as well on the face”
“terrible color”
“Too dry”
“Not long lasting”
“Disappointed because I expected a high gloss and silver sparkle”
“its not really anything special for $9”
“it had a horrible fake banana smell”
“comes off easy”
“Too thick”
“CHEAP”
Top return reasons
Common questions
- Is glitter lip kit profitable to sell on Amazon United States?
- The niche generates $23K/yr across 26 tracked products. 90-day search growth is -40.7%. Flapen's verdict: Skip it (35/100).
- How competitive is the glitter lip kit niche?
- 15 brands and 63 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in glitter lip kit?
- Top complaints mined from reviews: Adhesion/Stickiness, Color, Moist/Dry. The return rate is 1.2%.
- When does demand for glitter lip kit peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the glitter lip kit niche?
- Listings span $2.25–$27.94; the average listing price is $9.44 (sweet spot $15–$100). The average incumbent carries 11,511 reviews — the moat a new listing must climb.