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Glitter Lip Kit

Fail

Demand is soft, at -40.7% this quarter, so Glitter Lip Kit is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$23K/yr109K searches / yr
90-day growth
-40.7%search demand this quarter
Competition
65%top-5 click share · 15 brands · 63 sellers

Flapen Score

Glitter Lip Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Glitter Lip Kit is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glitter Lip Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Glitter Lip Kit 109K times last year and spent an estimated $23K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-40.7%
Conversion, latest week
2.2%
Market size, estimated
$23Ka year
Peak month
December4.3× the quietest month
Top search term
glitter lip kit41K searches a year

02 · Price

A sale here is worth $9.44.

Listings sell for $9.44 on average, from $2.25 to $27.94. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $9.44 that is $0 to $944 a year per listing.

Average price
$9.44under the $15 to $100 sweet spot
Price range
$2.25–$27.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$944
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #257 within Lips. It carries 11,511 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
96%
Out of stock, average day
8.6%
Average rank
#257in Lips
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
11,511per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Glitter Lip Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

63

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 94%

Open market

17%

  • Brand 141%
  • Brand 214%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (9 brands, 17%)

Demand

Glitter Lip Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Glitter Lip Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glitter lip kit41K/yr
  • glitter lip18K/yr
  • lip glitter22K/yr
  • glitter for lips6K/yr
  • glitter lips7K/yr
  • lip glitter kit9K/yr
  • stay golden cosmetics glitter lip kit4K/yr
  • glitter lipstick kit1K/yr
  • stay golden cosmetics850/yr
  • baeby glitter lip kit100/yr

Reviews and returns

What reviews say buyers love and hate about Glitter Lip Kit

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
15%of negative reviews mention “Adhesion/Stickiness”
1.2%of orders come back
“it just doesnt seem to stick as well on the face”
A buyer, on “Adhesion/Stickiness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Glitter Lip Kit questions

Answered from the same tracked data.