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Glitter Lip Gloss

Fail

Prices span $2.25–$12.34, mostly outside the sweet spot, so Glitter Lip Gloss is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$108K/yr671K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
42%top-5 click share · 17 brands · 91 sellers

Flapen Score

Glitter Lip Gloss against its category

The dotted line is the Beauty & Personal Care average. Past it, Glitter Lip Gloss is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glitter Lip Gloss market on Amazon at a glance

Shoppers on Amazon United States searched for Glitter Lip Gloss 671K times last year and spent an estimated $108K. The top 5 brands take 68% of clicks. Demand peaks in May–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 671K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
671K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
2.2%
Market size, estimated
$108Ka year
Peak month
May3.0× the quietest month
Top search term
glitter lip gloss174K searches a year

02 · Price

A sale here is worth $7.45.

Listings sell for $7.45 on average, from $2.25 to $12.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $7.45 that is $2K to $4K a year per listing.

Average price
$7.45under the $15 to $100 sweet spot
Price range
$2.25–$12.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #156 within Lips. It carries 18,487 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#156in Lips
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
18,487per listing
Listings tracked
32

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Glitter Lip Gloss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

91

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

24%

  • Brand 125%
  • Brand 215%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Glitter Lip Gloss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Glitter Lip Gloss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glitter lip gloss174K/yr
  • glitter lipstick115K/yr
  • shimmer lip gloss53K/yr
  • sparkly lip gloss35K/yr
  • glitter gloss28K/yr
  • lip gloss glitter24K/yr
  • glitter lipgloss18K/yr
  • holographic lip gloss24K/yr
  • glittery lip gloss19K/yr
  • lip shimmer15K/yr

Reviews and returns

What reviews say buyers love and hate about Glitter Lip Gloss

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Color”
13%of negative reviews mention “Color”
1.0%of orders come back
“Color is way off”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Glitter Lip Gloss questions

Answered from the same tracked data.