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Glitter Headband

Maybe

Search demand grew +104.5% this quarter. But shoppers spend an estimated $29K a year here, so Glitter Headband is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$29K/yr140K searches / yr
90-day growth
+104.5%search demand this quarter
Competition
46%top-5 click share · 18 brands · 22 sellers

Flapen Score

Glitter Headband against its category

The dotted line is the Beauty & Personal Care average. Past it, Glitter Headband is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glitter Headband market on Amazon at a glance

Shoppers on Amazon United States searched for Glitter Headband 140K times last year and spent an estimated $29K. The top 5 brands take 72% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +104.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
+104.5%
Conversion, latest week
1.6%
Market size, estimated
$29Ka year
Top search term
glitter headband softball43K searches a year

02 · Price

A sale here is worth $13.12.

Listings sell for $13.12 on average, from $5.06 to $20.72. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $13.12 that is $0 to $1K a year per listing.

Average price
$13.12under the $15 to $100 sweet spot
Price range
$5.06–$20.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #3,594 within Headbands. It carries 415 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
11.5%
Average rank
#3,594in Headbands
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
415per listing
Listings tracked
32

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Glitter Headband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

22

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

22%

  • Brand 133%
  • Brand 214%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Search terms

Top Glitter Headband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glitter headband softball43K/yr
  • glitter headband42K/yr
  • glitter headbands22K/yr
  • glitter headbands softball8K/yr
  • sparkly headbands for softball7K/yr
  • softball glitter headband5K/yr
  • glitter softball headband5K/yr
  • glitter sports headband4K/yr
  • glittery headbands for softball3K/yr

Reviews and returns

What reviews say buyers love and hate about Glitter Headband

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Color”
2.4%of orders come back
“Each band is not one color”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Glitter Headband questions

Answered from the same tracked data.