Glitter Gel Nail Polish

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $432K a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

2.1%

Market size, estimated

$432Ka year

Peak month

December1.7× the quietest month

Top search term

glitter nail polish438K searches a year

Listings sell for $10.58 on average, from $1.03 to $120.16. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $10.58 that is $3K to $5K a year per listing.

Average price

$10.58under the $15 to $100 sweet spot

Price range

$1.03–$120.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.2%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #151 within Gel Polish. It carries 9,836 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#151in Gel Polish

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

9,836per listing

Listings tracked

100

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months