glitter eyeliner
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-12.3% this quarter) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Price range
Okay$2.25–$24.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.47avg listing price — sweet spot $15–$100
Market size
Bad$96K$96K/yr · 323K searches
Review moat
Bad6,336.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, glitter eyeliner is a $96K/yr Amazon United States market (323K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Oct–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
glitter eyeliner market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $95K–$118K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #249
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 3.6%
- Avg brand age
- 53 months
- Avg seller age
- 134 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
139
Top-5 brand share
43%
Top 20: 91%
Top-5 click share
38%
Top 20: 74%
Open market
50%
- Erinde10%
- wet n wild10%
- Go Ho9%
- BestLand8%
- Charmacy Milano7%
- SUSIKEKI6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 1.5×
Top glitter eyeliner search terms
- glitter eyeliner148K/yr
- metallic eyeliner37K/yr
- shimmer eyeliner19K/yr
- glitter liner14K/yr
- glitter eyeliner liquid20K/yr
- glitter liquid eyeliner13K/yr
- liquid glitter eyeliner12K/yr
- glitter eye liner10K/yr
- glitter eyeliner pencil8K/yr
- sparkle eyeliner8K/yr
Top glitter eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
wet n wild Chameleon Chrome Eyeliner Waterproof and Smudge-Proof Multichrome Color Shift Long-Lasting 18-Hour Wear Cruelty-Free & Vegan - Electric Prism
wet n wild$5.914.5★2,024 rev
10 Colors Liquid Glitter Eyeliner Metallic Shimmer Glitter Eyeshadow Pigment Eyebrown Shimmer Waterproof Face Lips Art for Party Festival Makeup
BestLand$8.764.1★7,373 rev
Erinde Liquid Glitter Eyeshadow Eyeliner Korean Makeup Bling Under Eye Shadow Shimmer Metallic Lightweight Waterproof Long Wearing Loose Glue for Sparkly Crystals Eye Makeup Colorful Sequins
Erinde$6.994.3★2,044 rev
Go Ho Glitter Liquid Eyeliner Colorful Set 5 Colors Metallic Shimmer White Silver Gold Diamond Eye Liner Glitter Eyeliner Eyeshadow Shine Waterproof Long Lasting Glow Sparkle Eye Makeup
Go Ho$8.904.6★808 rev
6Pcs Liquid Glitter Eyeshadow Eyeliner Korean Makeup Bling Under Eye Shadow Shimmer Eye Make Up Valentines Gift Set Long Lasting Quick Drying & Pigmented Loose Glitter Glue for Crystals Makeup
SUSIKEKI$8.624.1★1,501 rev
Newest
by launch date
SUSIKEKI 4PCS Chameleon Metallic Eyeshadow & Eyeliner Gel Pencil Set Multichrome Shifting Colors Glitter Eye Makeup Waterproof Long-Lasting Smudge-Proof Duochrome Pencil for Multi-Dimensional Looks
SUSIKEKI$19.91172 rev
Glitter Liquid Eyeliner Colorful Set 5 Colors Metallic Shimmer White Silver Gold Rose Eyeliner Waterproof Long Lasting Sparkle Glitter Liquid Eyeshadow Dazzling Mothers Day Eye Makeup for Women
BONNIE CHOICE$6.99348 rev
NYX PROFESSIONAL MAKEUP Epic Ink Glitz Liner Waterproof Metallic Liquid Eyeliner with Vegan Formula - Graphite Glitz (Shimmer Graphite Black)
NYX PROFESSIONAL MAKEUP$10.25722 rev
ColourPop Crme Gel Waterproof Chrome Eyeliner - 18HR Wear Ultra-Pigmented Eyeliner Pencil with Matte & Metallic Finishes - Smudge-Proof Vegan & Cruelty-Free - Ventura Blvd (0.01 oz)
ColourPop$8.64459 rev
wet n wild Chameleon Chrome Eyeliner Waterproof and Smudge-Proof Multichrome Color Shift Long-Lasting 18-Hour Wear Cruelty-Free & Vegan - Electric Prism
wet n wild$5.912,024 rev
Trending
90-day click momentumColourPop Crme Gel Waterproof Chrome Eyeliner - 18HR Wear Ultra-Pigmented Eyeliner Pencil with Matte & Metallic Finishes - Smudge-Proof Vegan & Cruelty-Free - Ventura Blvd (0.01 oz)
ColourPop$8.644.5★
SUSIKEKI 4PCS Chameleon Metallic Eyeshadow & Eyeliner Gel Pencil Set Multichrome Shifting Colors Glitter Eye Makeup Waterproof Long-Lasting Smudge-Proof Duochrome Pencil for Multi-Dimensional Looks
SUSIKEKI$19.913.9★
URBAN DECAY Moondust Liquid Glitter Eyeliner (Pyro - Iridescent Silver Glitter) Sparkly Eye Liner Glitter Eyeshadow Topper Universal Shimmering Shades No Fallout - 0.25 fl oz
URBAN DECAY$23.074.5★
Glitter Liquid Eyeliner Colorful Set 5 Colors Metallic Shimmer White Silver Gold Rose Eyeliner Waterproof Long Lasting Sparkle Glitter Liquid Eyeshadow Dazzling Mothers Day Eye Makeup for Women
BONNIE CHOICE$6.994.1★
CHARMACY Chameleon Glitter Liquid Eyeliner Metallic Shade Color Shift Eye Liner Highly Pigmented 24H Long-Lasting Waterproof and Anti-Smudge Ultra-Fine Tip PURPLE GOLD INDIGO 904
Charmacy Milano$8.884.4★
What buyers say about glitter eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“Color is pretty”
“It does last much much longer than your typical eyeliner”
“Stays on all day”
“These are vibrant and good quality”
“lasts all day without smudging”
“Smooth and creamy”
“Easy to apply”
“Does what it claims”
“Good for the price”
“Goes on easy”
What buyers complain about
“Did not last”
“NOT SMUDGE PROOF”
“more expensive”
“Didnt work as advertised”
“Poor eyeliner”
“Not smudge or waterproof”
“now barely works”
“Its very dark”
“NOT the quality advertised”
“I appear to be allergic to it”
Top return reasons
Common questions
- Is glitter eyeliner profitable to sell on Amazon United States?
- The niche generates $96K/yr across 60 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the glitter eyeliner niche?
- 34 brands and 139 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in glitter eyeliner?
- Top complaints mined from reviews: Durability, Smudge Resistance, Value For Money. The return rate is 1.4%.
- When does demand for glitter eyeliner peak?
- Demand peaks in Oct–Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the glitter eyeliner niche?
- Listings span $2.25–$24.41; the average listing price is $9.47 (sweet spot $15–$100). The average incumbent carries 6,336 reviews — the moat a new listing must climb.