Glaze Lip Oil Candy Apple

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

131K

Growth, 90 days vs prior 90

-23.3%

Conversion, latest week

3.0%

Market size, estimated

$40Ka year

Peak month

December4.5× the quietest month

Top search term

fat oil41K searches a year

Listings sell for $10.20 on average, from $6.03 to $17.84. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $10.20 that is $3K to $5K a year per listing.

Average price

$10.20under the $15 to $100 sweet spot

Price range

$6.03–$17.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.1%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #241 within Lips. It carries 20,235 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#241in Lips

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

20,235per listing

Listings tracked

14

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

33 months