Glass Nail Polish

Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months

456K

Growth, 90 days vs prior 90

+2.2%

Conversion, latest week

2.0%

Market size, estimated

$89Ka year

Peak month

November8.5× the quietest month

Top search term

born pretty gel polish241K searches a year

Listings sell for $9.67 on average, from $5.48 to $36.01. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $9.67 that is $967 to $2K a year per listing.

Average price

$9.67under the $15 to $100 sweet spot

Price range

$5.48–$36.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$967–$2K

Returns

1.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #105 within Gel Polish. It carries 4,881 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#105in Gel Polish

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

4,881per listing

Listings tracked

72

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months