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Girls Perfume Ages 8-12

Fail

The top 5 brands take 93% of clicks, so Girls Perfume Ages 8-12 is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$316K/yr491K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
58%top-5 click share · 8 brands · 177 sellers

Flapen Score

Girls Perfume Ages 8-12 against its category

The dotted line is the Beauty & Personal Care average. Past it, Girls Perfume Ages 8-12 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Perfume Ages 8-12 market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Perfume Ages 8-12 491K times last year and spent an estimated $316K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $316K a year.

Searches, last 12 months
491K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
3.5%
Market size, estimated
$316Ka year
Peak month
December3.9× the quietest month
Top search term
katy perry perfume76K searches a year

02 · Price

A sale here is worth $18.67.

Listings sell for $18.67 on average, from $5.00 to $43.64. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $18.67 that is $23K to $28K a year per listing.

Average price
$18.67inside the $15 to $100 sweet spot
Price range
$5.00–$43.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$23K–$28K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #563 within Women's. It carries 7,068 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
95%
Out of stock, average day
0.9%
Average rank
#563in Women's
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
7,068per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Girls Perfume Ages 8-12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

177

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

4%

  • Brand 142%
  • Brand 222%
  • Brand 322%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Girls Perfume Ages 8-12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Girls Perfume Ages 8-12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • katy perry perfume76K/yr
  • vera wang princess perfume69K/yr
  • ariana grande body mist47K/yr
  • perfume para nias40K/yr
  • perfumes para nias40K/yr
  • princess perfume24K/yr
  • perfume de nia20K/yr
  • ariana grande body spray22K/yr
  • vera wang princess20K/yr
  • girls perfume ages 8-1236K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Perfume Ages 8-12

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Smell”
65%of negative reviews mention “Smell”
0.1%of orders come back
“Very strong smell”
A buyer, on “Smell”65% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Girls Perfume Ages 8-12 questions

Answered from the same tracked data.