girls hair brush
Worth a lookShows low returns (0.9%), but a deep review moat (18,524 avg reviews) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$264K$264K/yr · 366K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.84avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$3.69–$18.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Review moat
Bad18,523.56avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, girls hair brush is a $264K/yr Amazon United States market (366K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
girls hair brush market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- $246K–$295K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #255
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 74%
- Out of stock
- 0.4%
- Avg brand age
- 40 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
87
Top-5 brand share
80%
Top 20: 98%
Top-5 click share
27%
Top 20: 65%
Open market
18%
- Wet Brush50%
- Lily England11%
- TANGLE TEEZER8%
- Crave Naturals5%
- EKONAER5%
- OlyPegic3%
- Open — no brand owns it (18 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 2.3×
Top girls hair brush search terms
- detangler brush for kids53K/yr
- girls hair brush63K/yr
- wet brush kids52K/yr
- kids wet brush26K/yr
- hair brush for girls27K/yr
- detangling brush for kids15K/yr
- wet brush 2 pack12K/yr
- girls brush15K/yr
- wet brush for kids10K/yr
- girls hairbrush13K/yr
Top girls hair brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wet Brush Original Detangler Hair Brush Color Wash Stripes Ultra-Soft IntelliFlex Bristles - Detangling Hairbrush Glides Through Tangles For Wet Dry & Damaged Hair Women & Men
Wet Brush$7.004.8★18,249 rev
Lily England Detangler Hair Brush for Curly Thick Straight & Natural Hair - Gentle Detangling Brush for Women Kids & Toddlers with Flexible Bristles - Smooth Hairbrush for Wet & Dry Hair Ombre
Lily England$8.864.4★29,352 rev
Wet Brush Original Detangler Hair Brush Color Wash Watermark Ultra-Soft IntelliFlex Bristles - Detangling Hairbrush Glides Through Tangles For Wet Dry & Damaged Hair Women & Men
Wet Brush$6.964.8★18,249 rev
Wet Brush Bluey & Bingo Kids Midi Hair Brush Smaller Size For Little Hands Soft Bristles Detangle Knots With Ease Ergonomic Handle For All Hair Types Limited Edition Purple
Wet Brush$13.874.8★142 rev
Wet Brush Original Detangling Hair Brush Hello Disney Minnie Mouse - Ultra-Soft IntelliFlex Bristles - Detangler Brush Glide Through Tangles With Ease For All - For Women Men Wet & Dry Hair
Wet Brush$10.464.8★1,594 rev
Newest
by launch dateWet Brush Bluey & Bingo Kids Midi Hair Brush Smaller Size For Little Hands Soft Bristles Detangle Knots With Ease Ergonomic Handle For All Hair Types Limited Edition Purple
Wet Brush$13.87142 rev
Wet Brush Original Detangling Hair Brush Hello Disney Minnie Mouse - Ultra-Soft IntelliFlex Bristles - Detangler Brush Glide Through Tangles With Ease For All - For Women Men Wet & Dry Hair
Wet Brush$10.461,594 rev
Wet Brush Disney Original Hair Detangler Ariel (Elegant Princess) Ultra-Soft IntelliFlex Bristles Detangling Brush Glides Through Tangles (Wet Dry & Damaged Hair) Women & Men
Wet Brush$8.681,529 rev
Wet Brush Original Detangler Hair Brush Anna & Elsa (Disney Love) Ultra-Soft IntelliFlex Bristles Detangling Bristles Glide Through Tangles (Wet Dry & Damaged Hair) Women & Men
Wet Brush$10.901,594 rev
Lily England Detangling & Styling Brush - Pain-Free Brush for Curly Wet & Dry Hair With Flexible Bristles - Easy to Hold Rose Gold Brush for Womens 3c to 4c Curls
Lily England$9.503,545 rev
Trending
90-day click momentumWet Brush Bluey & Bingo Kids Midi Hair Brush Smaller Size For Little Hands Soft Bristles Detangle Knots With Ease Ergonomic Handle For All Hair Types Limited Edition Purple
Wet Brush$13.874.8★
Wet Brush Original Detangler Hair Brush - Color Wash Splatter - All Hair Types - Ultra-Soft IntelliFlex Bristles Glide Through Tangles with Ease - Pain-Free Comb for Men Women Boys and Girls
Wet Brush$7.324.8★
Tangle Teezer Original Detangler Brush Dry & Wet Travel Size Mini Hair Brush for Kids & All Hair Types Unicorn Magic
TANGLE TEEZER$12.404.7★
Tangle Teezer Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Wavy Hair Types Millennial Pink
TANGLE TEEZER$15.654.6★
Wet Brush Original Detangling Hair Brush Hello Disney Minnie Mouse - Ultra-Soft IntelliFlex Bristles - Detangler Brush Glide Through Tangles With Ease For All - For Women Men Wet & Dry Hair
Wet Brush$10.464.8★
What buyers say about girls hair brush
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Brush”
“Amazing quality”
“leaves hair soft”
“Easy to handle”
“Excellent value”
“Perfect for my fine hair”
“Best color”
“And it makes my curls look really nice”
“As advertised”
“works well with my curly hair”
What buyers complain about
“Breaks Easily”
“Bad Quality”
“I feel like they pull more hair out than the others”
“Not soft”
“Did not work on my hair”
“Bristles are not long enough”
“Really big”
“Not sturdy”
“Didnt Work”
“Not for curly hair”
Top return reasons
Common questions
- Is girls hair brush profitable to sell on Amazon United States?
- The niche generates $264K/yr across 72 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the girls hair brush niche?
- 24 brands and 87 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in girls hair brush?
- Top complaints mined from reviews: Durability, Quality-Overall, Hair Related. The return rate is 0.9%.
- When does demand for girls hair brush peak?
- Demand peaks in Jul–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the girls hair brush niche?
- Listings span $3.69–$18.07; the average listing price is $9.84 (sweet spot $15–$100). The average incumbent carries 18,524 reviews — the moat a new listing must climb.