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Giorgio Beverly Hills Perfume for Women

Fail

The top 5 brands take 100% of clicks, so Giorgio Beverly Hills Perfume for Women is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$942K/yr405K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
54%top-5 click share · 5 brands · 79 sellers

Flapen Score

Giorgio Beverly Hills Perfume for Women against its category

The dotted line is the Beauty & Personal Care average. Past it, Giorgio Beverly Hills Perfume for Women is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Giorgio Beverly Hills Perfume for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Giorgio Beverly Hills Perfume for Women 405K times last year and spent an estimated $942K. All 5 brands take every click. Demand peaks in Feb–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 405K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $942K a year.

Searches, last 12 months
405K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
3.2%
Market size, estimated
$942Ka year
Peak month
February3.3× the quietest month
Top search term
armani perfume for women86K searches a year

02 · Price

A sale here is worth $72.95.

Listings sell for $72.95 on average, from $20.68 to $134.08. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $72.95 that is $36K to $55K a year per listing.

Average price
$72.95inside the $15 to $100 sweet spot
Price range
$20.68–$134.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$36K–$55K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #840 within Women's. It carries 4,910 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
8.7%
Average rank
#840in Women's
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
4,910per listing
Listings tracked
22

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
91 months

Products

Top Giorgio Beverly Hills Perfume for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

0%

  • Brand 156%
  • Brand 224%
  • Brand 317%
  • Brand 41%
  • Brand 51%

Demand

Giorgio Beverly Hills Perfume for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Giorgio Beverly Hills Perfume for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • armani perfume for women86K/yr
  • giorgio armani perfume for women92K/yr
  • armani perfume40K/yr
  • giorgio perfume for women30K/yr
  • emporio armani women perfume22K/yr
  • perfume armani16K/yr
  • giorgio armani perfume19K/yr
  • giorgio beverly hills perfume for women18K/yr
  • giorgio beverly hills8K/yr
  • armani women perfume9K/yr

Reviews and returns

What reviews say buyers love and hate about Giorgio Beverly Hills Perfume for Women

We read the reviews and the return reasons for every product selling here.

71%of positive reviews mention “Smell”
63%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Scent didn't last long”
A buyer, on “Smell”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Giorgio Beverly Hills Perfume for Women questions

Answered from the same tracked data.