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Gingham Gorgeous Bath and Body Works

Fail

The top 5 brands take 100% of clicks, so Gingham Gorgeous Bath and Body Works is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$72K/yr69K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
76%top-5 click share · 2 brands · 121 sellers

Flapen Score

Gingham Gorgeous Bath and Body Works against its category

The dotted line is the Beauty & Personal Care average. Past it, Gingham Gorgeous Bath and Body Works is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gingham Gorgeous Bath and Body Works market on Amazon at a glance

Shoppers on Amazon United States searched for Gingham Gorgeous Bath and Body Works 69K times last year and spent an estimated $72K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
5.3%
Market size, estimated
$72Ka year
Peak month
December2.3× the quietest month
Top search term
gingham gorgeous bath and body works33K searches a year

02 · Price

A sale here is worth $19.82.

Listings sell for $19.82 on average, from $10.58 to $34.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $19.82 that is $5K to $10K a year per listing.

Average price
$19.82inside the $15 to $100 sweet spot
Price range
$10.58–$34.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #703 within Sets & Kits. It carries 141 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#703in Sets & Kits
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
141per listing
Listings tracked
12

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Gingham Gorgeous Bath and Body Works products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

121

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 211%
  • Open — no brand owns it (0%)

Demand

Gingham Gorgeous Bath and Body Works search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Gingham Gorgeous Bath and Body Works search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gingham gorgeous bath and body works33K/yr
  • gingham gorgeous13K/yr
  • bath and body works gingham gorgeous9K/yr
  • gingham gorgeous perfume6K/yr
  • gorgeous bath and body works6K/yr
  • gingham gorgeous bath and body works perfume1K/yr

Reviews and returns

What reviews say buyers love and hate about Gingham Gorgeous Bath and Body Works

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Smell”
11%of negative reviews mention “Smell”
0.2%of orders come back
“as I dont really get much of a peach scent from it”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gingham Gorgeous Bath and Body Works questions

Answered from the same tracked data.