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Gingham Glow Bath and Body Works

Fail

The top 5 brands take 100% of clicks, so Gingham Glow Bath and Body Works is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$20K/yr35K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
71%top-5 click share · 2 brands · 79 sellers

Flapen Score

Gingham Glow Bath and Body Works against its category

The dotted line is the Beauty & Personal Care average. Past it, Gingham Glow Bath and Body Works is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gingham Glow Bath and Body Works market on Amazon at a glance

Shoppers on Amazon United States searched for Gingham Glow Bath and Body Works 35K times last year and spent an estimated $20K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
1.5%
Market size, estimated
$20Ka year
Peak month
December1.9× the quietest month
Top search term
gingham glow bath and body works18K searches a year

02 · Price

A sale here is worth $36.83.

Listings sell for $36.83 on average, from $13.92 to $86.64. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $36.83 that is $0 to $4K a year per listing.

Average price
$36.83inside the $15 to $100 sweet spot
Price range
$13.92–$86.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 11% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #4,670 within Creams. It carries 53 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
11%
Out of stock, average day
23.1%
Average rank
#4,670in Creams
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
53per listing
Listings tracked
19

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Gingham Glow Bath and Body Works products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 236%

Demand

Gingham Glow Bath and Body Works search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Gingham Glow Bath and Body Works search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gingham glow bath and body works18K/yr
  • gingham glow13K/yr
  • bath and body works gingham glow4K/yr

Reviews and returns

What reviews say buyers love and hate about Gingham Glow Bath and Body Works

We read the reviews and the return reasons for every product selling here.

72%of positive reviews mention “Smell”
40%of negative reviews mention “Smell”
0.2%of orders come back
“It doesn't match the real scent”
A buyer, on “Smell”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Gingham Glow Bath and Body Works questions

Answered from the same tracked data.