gingham glow bath and body works
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible53avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$36.83avg listing price — sweet spot $15–$100
Price range
Great$13.92–$86.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$20K$20K/yr · 35K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gingham glow bath and body works is a $20K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
gingham glow bath and body works market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $37K–$46K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #4,670
- Page quality
- 0%
- Prime
- 11%
- Sponsored
- 11%
- Out of stock
- 23.1%
- Avg brand age
- 42 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
79
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Bath & Body Works64%
- Generic36%
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -10.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top gingham glow bath and body works search terms
- gingham glow bath and body works18K/yr
- gingham glow13K/yr
- bath and body works gingham glow4K/yr
Top gingham glow bath and body works products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gingham Glow Parfum Mist - Inspired by BBWs Gingham Glow | Long Lasting Scent | Fragrance Dupe
Generic$21.944.4★7 rev
Bath & Body Works Gingham Glow Ultimate Hydration Body Cream 8 Ounces Pack of 2
Bath & Body Works$23.324.6★139 rev
Bath & Body Works Gingham Glow Body Lotion 8 Ounces Each Pack of 2
Bath & Body Works$32.465.0★21 rev
Bath & Body Works GINGHAM GLOW Fine Fragrance Mist 2-piece Gift Set with a Red Bow for Holidays - 8 fl oz each
Bath & Body Works$48.644.9★26 rev
Bath and Body Gingham Glow Body Cream Ultimate Hydration 8 oz / 226 g Fragrance notes: golden nectar marigold petals and sun-soaked sandalwood
Generic$23.655.0★2 rev
Newest
by launch date
Bath & Body Works Gingham Glow Diamond Shimmer Mist 4.9 Oz
Bath & Body Works$33.750 rev
Bath & Body Works Gingham Glow - 2 Moisturizing Shampoos (16 fl oz / 473 mL Each) with a Natural Oats Sample Soap
Bath & Body Works$43.060 rev
White Barn Gingham Glow Daily Nourishing Body Lotion 8 fl oz
Generic$24.940 rev
Gingham Glow Parfum Mist - Inspired by BBWs Gingham Glow | Long Lasting Scent | Fragrance Dupe
Generic$21.947 rev
Bath and Body Gingham Glow Body Cream Ultimate Hydration 8 oz / 226 g Fragrance notes: golden nectar marigold petals and sun-soaked sandalwood
Generic$23.652 rev
Trending
90-day click momentumBath & Body Works Gingham Glow - 2 Moisturizing Shampoos (16 fl oz / 473 mL Each) with a Natural Oats Sample Soap
Bath & Body Works$43.060.0★
Bath & Body Works Gingham Glow Diamond Shimmer Mist 4.9 Oz
Bath & Body Works$33.750.0★
Bath & Body Works Gingham Glow 3 Pack Body Cream Bundle with a Natural Oats Bar Soap - Full Size
Bath & Body Works$54.490.0★
Bath and Body Gingham Glow Body Cream Ultimate Hydration 8 oz / 226 g Fragrance notes: golden nectar marigold petals and sun-soaked sandalwood
Generic$23.655.0★
White Barn Gingham Glow Daily Nourishing Body Lotion 8 fl oz
Generic$24.940.0★
What buyers say about gingham glow bath and body works
What buyers praise and complain about, mined from review topics.What buyers love
“Fragrance is lovely”
“Christmas Gift”
“The quality is what I enjoy”
“Body Works moisturizer”
“Less expensive Bath”
“I really liked the BBWs gingham glow”
“As expected and More”
“it is amazing and perfect for spring and summer”
“Super yellow”
“Smells soft and petaly and sweet”
What buyers complain about
“It doesn't match the real scent”
“it is more expensive”
“It doesnt last a long time so Id apply more throughout the day”
“Seems diluted maybe mixed with something”
Top return reasons
Common questions
- Is gingham glow bath and body works profitable to sell on Amazon United States?
- The niche generates $20K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (35/100).
- How competitive is the gingham glow bath and body works niche?
- 2 brands and 79 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gingham glow bath and body works?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.2%.
- When does demand for gingham glow bath and body works peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the gingham glow bath and body works niche?
- Listings span $13.92–$86.64; the average listing price is $36.83 (sweet spot $15–$100). The average incumbent carries 53 reviews — the moat a new listing must climb.