Is Ginger Wig profitable to sell on Amazon United States?

Flapen scores Ginger Wig 58 out of 100 on Amazon United States, a Maybe. Shoppers spend $931K a year across 48 tracked products. 4 of the 15 products launched in the last year cleared the first-year sales bar. Search demand grew -19.1% in the last 90 days.

How competitive is the Ginger Wig niche on Amazon United States?

37 brands and 45 sellers compete in Ginger Wig on Amazon United States. The top 5 Ginger Wig products take 40% of clicks, and the top 5 brands take 45%.

What do buyers complain about in Ginger Wig?

Ginger Wig buyers on Amazon United States complain most about Wig/Artificial Hair Quality, Thickness, and Hair Related. An estimated 5.3% of orders come back, which is high.

When does demand for Ginger Wig peak?

Search demand for Ginger Wig on Amazon United States peaks in Sep–Oct–Nov, and the busiest month runs 4.0× the quietest.

What does it cost to enter the Ginger Wig niche?

Ginger Wig sells for $74.00 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.79 to $132.00. The average product has 866 reviews, the count a new listing must catch up to.

Ginger Wig

Maybe

The products selling today average only 4.0★. But buyers convert on only 1.0% of searches, so Ginger Wig is a Maybe.

Filters No Dominant Brand Quality Gap High Returns High Price

Flapen Score: 58
58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size: $931K/yr1.3M searches / yr
90-day growth: -19.1%search demand this quarter
Competition: 40%top-5 click share · 37 brands · 45 sellers

Flapen Score

Ginger Wig against its category

The dotted line is the Beauty & Personal Care average. Past it, Ginger Wig is stronger. Inside it, weaker.

58Maybe

This niche Category average

See the method

Market

The Ginger Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Ginger Wig 1.3M times last year and spent an estimated $931K. The top 5 brands take 45% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $931K a year.

Searches, last 12 months: 1.3M
Growth, 90 days vs prior 90: -19.1%
Conversion, latest week: 1.0%
Market size, estimated: $931Ka year
Peak month: October4.0× the quietest month
Top search term: ginger wig454K searches a year

02 · Price

A sale here is worth $74.00.

Listings sell for $74.00 on average, from $10.79 to $132.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $74.00 that is $7K to $19K a year per listing.

Average price: $74.00inside the $15 to $100 sweet spot
Price range: $10.79–$132.00
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 100–250
Revenue per listing a year: $7K–$19K
Returns: 5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #1,609 within Wigs. It carries 866 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 22.8%
Average rank: #1,609in Wigs
Average rating: 3.98 starsAmazon United States average 4.42 stars
Average reviews: 866per listing
Listings tracked: 48

04 · Newcomers

4 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 15
Successful launches: 4Amazon's first-year sales bar
Average brand age: 28 months

Products

Top Ginger Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

37 falling

Sellers

Top-5 brand share

45%

Top 20: 87%

Top-5 click share

40%

Top 20: 78%

Open market

48%

Brand 112%
Brand 29%
Brand 38%
Brand 48%
Brand 57%
Brand 67%

Demand

Ginger Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.0×

Search terms

Top Ginger Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

ginger wig454K/yr -22.8%0.7% conv.
ginger wig human hair290K/yr -26.2%0.7% conv.
ginger human hair wig110K/yr -13.8%0.7% conv.
ginger lace front wigs human hair81K/yr -25.6%0.8% conv.
ginger curly wig human hair40K/yr +4.0%0.5% conv.
ginger wig human hair 13x620K/yr +89.6%0.7% conv.
ginger wigs34K/yr -19.8%0.5% conv.
ginger curly wig26K/yr +10.2%0.1% conv.
ginger lace front wig26K/yr -10.4%0.4% conv.
ginger brown human hair wig19K/yr +2.9%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Ginger Wig

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Wig/Artificial Hair Quality”

15%of negative reviews mention “Wig/Artificial Hair Quality”

5.3%of orders come back

“Terrible wig”

A buyer, on “Wig/Artificial Hair Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Ginger Wig questions

Answered from the same tracked data.

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