gimme brow
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$20.94avg listing price — sweet spot $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Growth
Good+34.3%90-day search growth — must beat 0% to launch
Price range
Good$5.71–$25.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$196K$196K/yr · 125K searches
Review moat
Bad11,278.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gimme brow is a $196K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
gimme brow market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- $168K–$209K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Benefit93%
- e.l.f.4%
- Benefit Cosmetics3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top gimme brow search terms
- gimme brow61K/yr
- benefit gimme brow29K/yr
- benefit gimme brow gel11K/yr
- gimme brow gel13K/yr
- gimme brow 33K/yr
- benefit gimme brow 32K/yr
- give me brow2K/yr
- gimmie brow1K/yr
- gimme brow 41K/yr
- gimme brow 21K/yr
Top gimme brow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Benefit Gimme Brow Volumizing Fiber Gel # 3 Medium Neutral 0.1 Ounce
Benefit$23.754.5★10,618 rev
Benefit Gimme Brow+ Volumizing Fiber Gel Gimme Brow (02- Light Warm Golden Brown)
Benefit$22.794.5★10,618 rev
Benefit Gimme Brow Volumizing Fiber Gel # 4 Medium Dark Warm 0.1 Oz
Benefit$24.094.5★10,618 rev
Benefit Cosmetics Gimme Brow + Volumizing Eyebrow Gel 4.5 - Neutral deep brown 1 Count
Benefit$25.164.5★10,618 rev
e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Brunette
e.l.f.$5.714.4★14,581 rev
Newest
by launch dateBenefit Gimme Brow Volumizing Fiber Gel # 3 Medium Neutral 0.1 Ounce
Benefit$23.7510,618 rev
e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Brunette
e.l.f.$5.7114,581 rev
Benefit Gimme Brow Volumizing Fiber Gel # 4 Medium Dark Warm 0.1 Oz
Benefit$24.0910,618 rev
Benefit Cosmetics Gimme Brow + Volumizing Eyebrow Gel 4.5 - Neutral deep brown 1 Count
Benefit$25.1610,618 rev
Benefit Gimme Brow+ Volumizing Fiber Gel Gimme Brow (02- Light Warm Golden Brown)
Benefit$22.7910,618 rev
Trending
90-day click momentumBenefit Gimme Brow+ Volumizing Fiber Gel Gimme Brow (02- Light Warm Golden Brown)
Benefit$22.794.5★
Benefit Cosmetics Gimme Brow + Volumizing Eyebrow Gel 4.5 - Neutral deep brown 1 Count
Benefit$25.164.5★
Benefit Gimme Brow Volumizing Fiber Gel # 3 Medium Neutral 0.1 Ounce
Benefit$23.754.5★
Benefit Benefit Gimme Brow+ Volumizing Fiber Gel Gimme Brow+ #1 Light 0.1 fluid_ounces
Benefit Cosmetics$24.164.5★
Benefit Gimme Brow Volumizing Fiber Gel # 4 Medium Dark Warm 0.1 Oz
Benefit$24.094.5★
What buyers say about gimme brow
What buyers praise and complain about, mined from review topics.What buyers love
“Good deal”
“The color is good”
“Overall though, its a great affordable option and works surprisingly well”
“Easy to use”
“its perfect to enhance my eyebrows”
“it held up really well”
“Easily covers gray as well as controlling your brows”
“The product is what it describes”
“Good coverage easy to use”
“not heavy at all”
What buyers complain about
“Abit darker than what I wanted”
“This was a complete waste of money”
“small”
“Do not Waste your money paid a lot for the eye brow Gel it was bad It dried off in hard clumps it was all in my eyes pieces on my face”
“Previously used”
“Not the best”
“Definitely doesnt look natural”
“Doesnt work”
“I didn't like it for my complexion”
“Hard to apply”
Top return reasons
Common questions
- Is gimme brow profitable to sell on Amazon United States?
- The niche generates $196K/yr across 6 tracked products. 90-day search growth is +34.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the gimme brow niche?
- 3 brands and 43 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gimme brow?
- Top complaints mined from reviews: Color, Value For Money, Size-Overall. The return rate is 0.6%.
- When does demand for gimme brow peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the gimme brow niche?
- Listings span $5.71–$25.16; the average listing price is $20.94 (sweet spot $15–$100). The average incumbent carries 11,279 reviews — the moat a new listing must climb.