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Gillette Sensor Razor Handle

Fail

The top 5 brands take 100% of clicks, so Gillette Sensor Razor Handle is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$125K/yr19K searches / yr
90-day growth
+1.2%search demand this quarter
Competition
82%top-5 click share · 2 brands · 24 sellers

Flapen Score

Gillette Sensor Razor Handle against its category

The dotted line is the Beauty & Personal Care average. Past it, Gillette Sensor Razor Handle is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gillette Sensor Razor Handle market on Amazon at a glance

Shoppers on Amazon United States searched for Gillette Sensor Razor Handle 19K times last year and spent an estimated $125K. All 2 brands take every click. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 20.5% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+1.2%
Conversion, latest week
20.5%
Market size, estimated
$125Ka year
Peak month
December15.7× the quietest month
Top search term
sensor razor blades refills9K searches a year

02 · Price

A sale here is worth $31.58.

Listings sell for $31.58 on average, from $16.71 to $65.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $31.58 that is $8K to $16K a year per listing.

Average price
$31.58inside the $15 to $100 sweet spot
Price range
$16.71–$65.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #80 within Men's. It carries 3,410 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
13.6%
Average rank
#80in Men's
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
3,410per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 104 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
104 months

Products

Top Gillette Sensor Razor Handle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 213%
  • Open — no brand owns it (0%)

Demand

Gillette Sensor Razor Handle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 15.7×

Search terms

Top Gillette Sensor Razor Handle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sensor razor blades refills9K/yr
  • sensor excel5K/yr
  • gillette sensor blades refills5K/yr

Reviews and returns

What reviews say buyers love and hate about Gillette Sensor Razor Handle

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
18%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Not good quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gillette Sensor Razor Handle questions

Answered from the same tracked data.