Gillette Sensor Razor

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

442K

Growth, 90 days vs prior 90

+0.2%

Conversion, latest week

12.8%

Market size, estimated

$1.6Ma year

Peak month

October1.2× the quietest month

Top search term

gillette sensor excel79K searches a year

Listings sell for $28.51 on average, from $9.72 to $65.72. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $28.51 that is $114K to $143K a year per listing.

Average price

$28.51inside the $15 to $100 sweet spot

Price range

$9.72–$65.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

4,000–5,000

Revenue per listing a year

$114K–$143K

Returns

0.4%of orders · Amazon United States median 2.1%

18% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #75 within Men's. It carries 5,101 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

18%

Prime listings

91%

Out of stock, average day

17.4%

Average rank

#75in Men's

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

5,101per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

69 months