gillette sensor razor
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$28.51avg listing price — sweet spot $15–$100
Market size
Great$1.6M$1.6M/yr · 442K searches
Price range
Great$9.72–$65.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Review moat
Bad5,101.27avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gillette sensor razor is a $1.6M/yr Amazon United States market (442K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
gillette sensor razor market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- $1.7M–$2.3M
- units × avg price
- Conversion rate
- 12.8%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 18%
- Out of stock
- 17.4%
- Avg brand age
- 69 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Gillette82%
- Taconic Shave15%
- Sniswo3%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +0.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top gillette sensor razor search terms
- gillette sensor excel79K/yr
- gillette sensor razor blades111K/yr
- gillette sensor61K/yr
- gillette sensor excel razor blades refills26K/yr
- gillette sensor excel razor20K/yr
- gillette sensor excel handle15K/yr
- gillette sensor razor20K/yr
- gillette sensor blades16K/yr
- sensor excel razor blades refills13K/yr
- gillette sensor excel blades13K/yr
Top gillette sensor razor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette Sensor Excel Razor Blades for Men Pack of 10 Blades
Gillette$17.434.7★15,672 rev
Gillette Sensor Excel Mens Razor Blade Refills 30 Count
Gillette$39.964.8★84 rev
Gillette Sensor Excel Cartridges - 10 ct Pack of 2
Gillette$28.574.7★1,254 rev
Gillette Sensor Excel Shaving Cartridges for Men Quantity: 10 (Packaging May Vary)
Gillette$16.714.7★5,462 rev
Taconic Shave Gillette Sensor & Sensor Excel Compatible Heavyweight Triple Blade Pivot Head Razor Includes 1 Preloaded Blade - Delivers a Smooth Close & Comfortable Shave
Taconic Shave$27.794.2★1,638 rev
Newest
by launch dateGillette Sensor Excel Mens Razor Blade Refills 30 Count
Gillette$39.9684 rev
Taconic Shave 40 Triple Razor Blade Cartridges Compatible with Gillette Sensor Sensor Excel Sensor 3 Sensor 2 & Personna Triflexx Razor Handles Flexing Blades adjust to your skins contours
Taconic Shave$30.32869 rev
Sensor Excel Dual Blades 1 Razor Handle + 1 Cartridge Comfort Blades in 1 Set
Sniswo$18.63867 rev
Taconic Shave Gillette Sensor & Sensor Excel Compatible Heavyweight Triple Blade Pivot Head Razor Includes 1 Preloaded Blade - Delivers a Smooth Close & Comfortable Shave
Taconic Shave$27.791,638 rev
Gillette Sensor Excel Cartridges - 10 ct Pack of 2
Gillette$28.571,254 rev
Trending
90-day click momentumGillette Sensor Excel Mens Razor Blade Refills 30 Count
Gillette$39.964.8★
Gillette Sensor Excel Shaving Cartridges for Men Quantity: 10 (Packaging May Vary)
Gillette$16.714.7★
Gillette Mach3 Razor for Men 1 Razor Handle + 2 Blade Refills
Gillette$9.724.6★
Taconic Shave Gillette Sensor & Sensor Excel Compatible Heavyweight Triple Blade Pivot Head Razor Includes 1 Preloaded Blade - Delivers a Smooth Close & Comfortable Shave
Taconic Shave$27.794.2★
Gillette Sensor Excel Razor Blades for Men Pack of 10 Blades
Gillette$17.434.7★
What buyers say about gillette sensor razor
What buyers praise and complain about, mined from review topics.What buyers love
“BEST VALUE”
“The blade quality is solid”
“As advertised”
“Durable”
“are easy to swap out”
“Fit great”
“Smooth on skin”
“The handle is lightweight yet feels sturdy”
“effective, and its usually a bit gentler on the skin compared to some of the newer 5-blade setups”
“I really like the heavier feel of the handle vs other Gillette compatible handles”
What buyers complain about
“The price is not worth it”
“Not good quality”
“They fall off constantly”
“only one to fit the blades”
“That its heavier than the or”
“no grip”
“These do occasionally cause irritation if you do more than one swipe”
“If you can't clean it your shave becomes useless”
“The blade edges are thicker”
“razor does not shave”
Top return reasons
Common questions
- Is gillette sensor razor profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the gillette sensor razor niche?
- 3 brands and 49 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gillette sensor razor?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Durability. The return rate is 0.4%.
- When does demand for gillette sensor razor peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the gillette sensor razor niche?
- Listings span $9.72–$65.72; the average listing price is $28.51 (sweet spot $15–$100). The average incumbent carries 5,101 reviews — the moat a new listing must climb.