gillette proglide power razor
Launch itA $1.1M/yr market growing +12.2% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.04avg listing price — sweet spot $15–$100
Price range
Great$9.72–$37.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 436K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,158.88avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gillette proglide power razor is a $1.1M/yr Amazon United States market (436K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 57/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
gillette proglide power razor market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- $842K–$1.1M
- units × avg price
- Conversion rate
- 12.0%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 94%
Open market
0%
- Gillette70%
- Dollar Shave Club28%
- DORCO2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top gillette proglide power razor search terms
- gillette proglide84K/yr
- dollar shave club handle72K/yr
- gillette proglide razor67K/yr
- mens shaving46K/yr
- gillette fusion proglide29K/yr
- gillette fusion 5 proglide28K/yr
- proglide razor15K/yr
- proglide13K/yr
- shaving men10K/yr
- shaving for men11K/yr
Top gillette proglide power razor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette ProGlide Shield Mens Razor 5-Blade Razor with Precision Trimmer 1 Handle and 4 Refills
Gillette$23.394.7★13,813 rev
Gillette Fusion ProGlide Shaving Razor for Men 1 Handle + 4 Blade Refills
Gillette$21.394.7★35,176 rev
Dollar Shave Club | Razor Handle (2 Pack) Blue | Replacement Razor Blade Handles | Not Compatible with Other Razor Brands
Dollar Shave Club$13.714.4★907 rev
Gillette ProGlide Razor for Men Handle + 2 Blade Refills
Gillette$16.474.7★35,176 rev
Gillette Fusion5 ProGlide Mens 5-Blade Razor Blade Refills with Precision Trimmer 10 Count
Gillette$37.264.7★675 rev
Newest
by launch date
Gillette Fusion5 Proglide Razor for Men 5-Blade 1 Razor Handle 5 Blade Refills with Travel Case
Gillette$28.3359 rev
Dollar Shave Club For Women | 1 Purple Wavy Grip Handle 4 Razor Refills 1 Shower Hanger | Razors for Women Womens Razors for Shaving
Dollar Shave Club$14.34145 rev
Dollar Shave Club | Bulk Shave Set | 16 Swift Rinse Refill Cartridges 1 Handle (Black) 1 Razor Cover
Dollar Shave Club$27.2666 rev
Gillette Fusion5 ProGlide Razor Blades for Men 5-Blade Razor Refills 9 Count
Gillette$34.7486 rev
Gillette Fusion5 ProGlide Razor Blade Refills for Men 5 Count
Gillette$22.34409 rev
Trending
90-day click momentumGillette Fusion5 Proglide Razor for Men 5-Blade 1 Razor Handle 5 Blade Refills with Travel Case
Gillette$28.334.7★
Dollar Shave Club | Bulk Shave Set | 16 Swift Rinse Refill Cartridges 1 Handle (Black) 1 Razor Cover
Dollar Shave Club$27.264.2★
Dollar Shave Club For Women | 1 Purple Wavy Grip Handle 4 Razor Refills 1 Shower Hanger | Razors for Women Womens Razors for Shaving
Dollar Shave Club$14.344.3★
Gillette Fusion5 ProGlide Razor Blades for Men 5-Blade Razor Refills 9 Count
Gillette$34.744.8★
Gillette Fusion5 ProGlide Razor Blade Refills for Men 5 Count
Gillette$22.344.6★
What buyers say about gillette proglide power razor
What buyers praise and complain about, mined from review topics.What buyers love
“Good Deal”
“Amazing quality”
“Extremely durable and super smooth shave”
“They are smooth”
“As advertised”
“easy to handle”
“As advertised; fits Dollar Shave Club razor cartridges”
“It works well”
“Easy and comfortable”
“Still no irritation”
What buyers complain about
“Garbage”
“But expensive”
“like too small”
“it fell apart”
“Wrong description”
“ARRIVED USED”
“performs poorly”
“Too rough”
“difficult to cut yourself with”
“handle slippery”
Top return reasons
Common questions
- Is gillette proglide power razor profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 26 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Launch it (57/100).
- How competitive is the gillette proglide power razor niche?
- 3 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gillette proglide power razor?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 0.4%.
- When does demand for gillette proglide power razor peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the gillette proglide power razor niche?
- Listings span $9.72–$37.53; the average listing price is $21.04 (sweet spot $15–$100). The average incumbent carries 10,159 reviews — the moat a new listing must climb.