Gifts for Guy Friends

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

92K

Growth, 90 days vs prior 90

-41.1%

Conversion, latest week

1.4%

Market size, estimated

$24Ka year

Peak month

December79.6× the quietest month

Top search term

last minute gifts for guys38K searches a year

Listings sell for $18.60 on average, from $6.00 to $51.47. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.60 that is $0 to $2K a year per listing.

Average price

$18.60inside the $15 to $100 sweet spot

Price range

$6.00–$51.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.9%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,326 within Deodorants & Antiperspirants. It carries 27,827 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#1,326in Deodorants & Antiperspirants

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

27,827per listing

Listings tracked

22

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months