Is ghoul friend bath and body works profitable to sell on Amazon United States?

The niche generates $18K/yr across 36 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +34.0%. Flapen's verdict: Skip it (48/100).

How competitive is the ghoul friend bath and body works niche?

3 brands and 120 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ghoul friend bath and body works?

Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Use. The return rate is 0.3%.

What does it cost to enter the ghoul friend bath and body works niche?

Listings span $11.01–$56.26; the average listing price is $25.54 (sweet spot $15–$100). The average incumbent carries 77 reviews — the moat a new listing must climb.

ghoul friend bath and body works

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Incredible76.81

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$25.54

avg listing price — sweet spot $15–$100

Price range

Great$11.01–$56.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Growth

Good+34.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$18K

$18K/yr · 67K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ghoul friend bath and body works is a $18K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

ghoul friend bath and body works market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $38K–$51K; units × avg price
Conversion rate: 1.1%
Avg BSR: #3,729
Page quality: 0%
Prime: 42%
Sponsored: 6%
Out of stock: 8.3%
Avg brand age: 37 months
Avg seller age: 139 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

120

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

Bath & Body Works93%
Generic6%
Wallflowers1%

Demand

Weekly Amazon search volume, last 39 weeks — +34.0% search growth over the last 90 days.

Open Trend

Top ghoul friend bath and body works search terms

bath and body works halloween28K/yr +136.0%0.4% conv.
ghoul friend bath and body works22K/yr -14.6%1.5% conv.
halloween bath and body works7K/yr +137.5%0.2% conv.
ghoul friend6K/yr +14.3%0.9% conv.
bath and body works ghoul friend5K/yr -26.6%1.9% conv.

All search terms

Top ghoul friend bath and body works products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bath & Body Works Ghoul Friend Fine Fragrance Mist Ultimate Hydration Body Cream Body Wash and Shimmer Fizz Body Lotion - with a Cabin Spice Bar Soap

Bath & Body Works$56.265.0★3 rev

Bath & Body Works Ghoul Friend Fine Body Fragrance Mist 8 Fluid Ounce (Ghoul Friend)

Bath & Body Works$17.484.3★9 rev

Bath & Body Works Ghoul Friend Ultimate Hydration Body Cream 8 Ounces Pack of 2

Bath & Body Works$32.654.9★17 rev

Bath & Body Works VAMPIRE BLOOD GHOUL FRIEND WICKED VANILLA WOODS Fine Fragrance Mist 3-piece Halloween Collections with a Red Bow - 2025 Edition Scents

Bath & Body Works$36.494.6★15 rev

Bath & Body Works Vampire Blood Fine Body Fragrance Mist 8 Fluid Ounce+

Bath & Body Works$18.594.6★52 rev

Newest

by launch date

Bath & Body Works Ghoul Friend Fine Fragrance Mist Ultimate Hydration Body Cream Body Wash and Shimmer Fizz Body Lotion - with a Cabin Spice Bar Soap

Bath & Body Works$56.263 rev

7mo ago

Bath & Body Works Ghoul Friend Fine Fragrance Mist Ultimate Hydration Body Cream and Body Wash - with a Cabin Spice Bar Soap

Bath & Body Works$51.220 rev

7mo ago

Bath & Body Works VAMPIRE BLOOD GHOUL FRIEND WICKED VANILLA WOODS Fine Fragrance Mist 3-piece Halloween Collections with a Red Bow - 2025 Edition Scents

Bath & Body Works$36.4915 rev

9mo ago

Bath & Body Works Ghoul Friend Mini Body Cream and Mini Fragrance Mist Duo Set with a Himalayan Salts Springs Sample Soap - Travel Size

Bath & Body Works$28.661 rev

10mo ago

Bath & Body Works Ghoul Friend Body Cream and Fragrance Mist Duo Set with a Himalayan Salts Springs Sample Soap

Bath & Body Works$45.870 rev

10mo ago

What buyers say about ghoul friend bath and body works

What buyers praise and complain about, mined from review topics.

What buyers love

Smell79%

“Smells absolutely divine”

Brightness/Shine/Glow2%

“Fantastic fragrant candle”

Gifting Purpose2%

“Cute boo basket gift”

Advertised Vs Actual Product2%

“Exactly what I was looking for”

Durability2%

“lasts a long time”

Efficiency1%

“it works really great for me”

Cleansing1%

“my skin feels clean”

Moist/Dry1%

“Hydrating Halloween body cream”

Value For Money1%

“Good deal”

Quality-Overall1%

“No complaints”

What buyers complain about

Smell27%

“It smells almost like nothing”

Leak-Proof14%

“This arrived leaking”

Ease Of Use8%

“Lid was ridiculously hard to get off”

Flammable8%

“cant burn it”

Motor Power4%

“Pumping the the top achieves nothing even when the product is tipped”

Ease Of Cleaning4%

“Worst hygiene product I have ever bought”

Strength4%

“it's too strong”

Defective Material/Parts4%

“some bottles are defective”

Size-Overall3%

“It is the 3 wick larger sized”

Heating3%

“the plastic heats up”

Top return reasons

Smell54%

Leak-Proof18%

Advertised Vs Actual Product11%

Product Condition7%

Size-Overall7%