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Ghd Curling Iron

Fail

The top 5 brands take 100% of clicks, so Ghd Curling Iron is a Fail.

Flapen Score
28
28 / 100
Ranks 10,755 of 10,978 Beauty & Personal Care niches · −20 vs the category median of 48
Market size
$260K/yr72K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
88%top-5 click share · 2 brands · 5 sellers

Flapen Score

Ghd Curling Iron against its category

The dotted line is the Beauty & Personal Care average. Past it, Ghd Curling Iron is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghd Curling Iron market on Amazon at a glance

Shoppers on Amazon United States searched for Ghd Curling Iron 72K times last year and spent an estimated $260K. All 2 brands take every click. Demand peaks in Oct. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
2.0%
Market size, estimated
$260Ka year
Peak month
October1.6× the quietest month
Top search term
ghd curling iron71K searches a year

02 · Price

A sale here is worth $178.52.

Listings sell for $178.52 on average, from $115.08 to $225.83. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $178.52 that is $18K to $45K a year per listing.

Average price
$178.52above the $15 to $100 sweet spot
Price range
$115.08–$225.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$18K–$45K
Returns
10.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Irons. It carries 1,233 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#77in Irons
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
1,233per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Ghd Curling Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 216%

Demand

Ghd Curling Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Ghd Curling Iron

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Suitability Curly Hair”
30%of negative reviews mention “Durability”
10.9%of orders come back
“Fell apart”
A buyer, on “Durability”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Ghd Curling Iron questions

Answered from the same tracked data.