Is ghd profitable to sell on Amazon United States?

The niche generates $240K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +22.5%. Flapen's verdict: Skip it (38/100).

How competitive is the ghd niche?

1 brands and 3 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

When does demand for ghd peak?

Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the ghd niche?

Listings span $23.16–$331.57; the average listing price is $207.50 (sweet spot $15–$100). The average incumbent carries 786 reviews — the moat a new listing must climb.

ghd

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good786.35

avg incumbent reviews — the moat a new listing must climb

Growth

Good+22.5%

90-day search growth — must beat 0% to launch

Market size

Okay$240K

$240K/yr · 141K searches

Avg price

Okay$207.50

avg listing price — sweet spot $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$23.16–$331.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad8.2%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, ghd is a $240K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

ghd market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $259K–$311K; units × avg price
Conversion rate: 0.8%
Avg BSR: #208
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.3%
Avg brand age: 55 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

ghd100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top ghd products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ghd Duet Blowdry - 2-in-1 Hot Air Brush for Wet to Dry Styling with No Heat Damage 3X More Volume More Shine and Frizz-Free Finish - Quiet Styling Heated Bristles and Barrel - Black

ghd$321.274.0★126 rev

ghd Platinum+ Styler 1 Flat Iron Hair Straightener Professional Ceramic Hair Styling Tool for Stronger Hair More Shine & More Color Protection - White

ghd$231.044.3★3,049 rev

ghd Rise Volumizing Hot Hair Brush - Professional 1.25 Hot Brush for Dry Hair with Maximum Root Lift 2x Volume 365F Safe Styling Temperature Technology and Auto Sleep Mode - Black

ghd$178.794.0★291 rev

ghd Chronos Styler - 1 Smart Flat Iron Hair Straightener with HD Motion-Responsive Technology Faster Styling 24-Hour Results More Shine Less Frizz and No Extreme Heat Damage - White

ghd$252.754.1★112 rev

ghd Platinum+ Styler 1 Flat Iron Hair Straightener Professional Ceramic Hair Styling Tool for Stronger Hair More Shine & More Color Protection - Black

ghd$227.694.3★3,049 rev

Newest

by launch date

ghd Platinum+ Professional Smart Flat Iron Black with Ultra-Gloss Ceramic Plates Heat-Resistant Bag All-Rounder Paddle Brush Festive Gift Set

ghd$233.6352 rev

9mo ago

ghd Chronos Curve Grand Professional Curling Iron 1.25 Inch Barrel Big Voluminous Curls Frizz-Free No Heat Damage Black

ghd$198.0029 rev

10mo ago

GHD Wave Triple Barrel Hair Waver Black Professional Ceramic Styling Tool for Beach Waves 1.3 Inch Barrels 365F Temperature Control

ghd$171.6024 rev

1y ago

ghd Duet Blowdry - 2-in-1 Hot Air Brush for Wet to Dry Styling with No Heat Damage 3X More Volume More Shine and Frizz-Free Finish - Quiet Styling Heated Bristles and Barrel - Black

ghd$321.27126 rev

2y ago

ghd Duet Blowdry - 2-in-1 Hot Air Brush for Wet to Dry Styling with No Heat Damage 3X More Volume More Shine and Frizz-Free Finish - Quiet Styling Heated Bristles and Barrel - White

ghd$331.57126 rev