- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $240K/yr141K searches / yr
- 90-day growth
- +22.5%search demand this quarter
- Competition
- 63%top-5 click share · 1 brands · 3 sellers
Flapen Score
Ghd against its category
The dotted line is the Beauty & Personal Care average. Past it, Ghd is stronger. Inside it, weaker.
Market
The Ghd market on Amazon at a glance
Shoppers on Amazon United States searched for Ghd 141K times last year and spent an estimated $240K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- +22.5%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $240Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- ghd136K searches a year
02 · Price
A sale here is worth $207.50.
Listings sell for $207.50 on average, from $23.16 to $331.57. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $207.50 that is $0 to $21K a year per listing.
- Average price
- $207.50above the $15 to $100 sweet spot
- Price range
- $23.16–$331.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$21K
- Returns
- 8.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #208 within Hot-Air Brushes. It carries 786 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #208in Hot-Air Brushes
- Average rating
- 4.16 starsAmazon United States average 4.42 stars
- Average reviews
- 786per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Ghd products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ghd Duet Blowdry - 2-in-1 Hot Air Brush for Wet to Dry Styling with No Heat Damage 3X More Volume More Shine and Frizz-Free Finish - Quiet Styling Heated Bristles and Barrel - Black
- Price
- $321.27
- Rating
- 4.0/5
- Reviews
- 126
- Age
- 2y ago

ghd Platinum+ Styler 1 Flat Iron Hair Straightener Professional Ceramic Hair Styling Tool for Stronger Hair More Shine & More Color Protection - White
- Price
- $231.04
- Rating
- 4.3/5
- Reviews
- 3,049
- Age
- 8y ago

ghd Rise Volumizing Hot Hair Brush - Professional 1.25 Hot Brush for Dry Hair with Maximum Root Lift 2x Volume 365F Safe Styling Temperature Technology and Auto Sleep Mode - Black
- Price
- $178.79
- Rating
- 4.0/5
- Reviews
- 291
- Age
- 5y ago

ghd Chronos Styler - 1 Smart Flat Iron Hair Straightener with HD Motion-Responsive Technology Faster Styling 24-Hour Results More Shine Less Frizz and No Extreme Heat Damage - White
- Price
- $252.75
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 2y ago

ghd Platinum+ Styler 1 Flat Iron Hair Straightener Professional Ceramic Hair Styling Tool for Stronger Hair More Shine & More Color Protection - Black
- Price
- $227.69
- Rating
- 4.3/5
- Reviews
- 3,049
- Age
- 8y ago
Trending
estimated 90-day click momentum
ghd Duet Style - 2-in-1 Flat Iron Hair Straightener + Hair Dryer Hot Air Styler to Transform Hair from Wet to Styled - White
- Price
- $260.19
- Rating
- 3.9/5
- Reviews
- 345
- Age
- 3y ago

ghd Chronos Curve Grand Professional Curling Iron 1.25 Inch Barrel Big Voluminous Curls Frizz-Free No Heat Damage Black
- Price
- $198.00
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 10mo ago

ghd Duet Blowdry - 2-in-1 Hot Air Brush for Wet to Dry Styling with No Heat Damage 3X More Volume More Shine and Frizz-Free Finish - Quiet Styling Heated Bristles and Barrel - Black
- Price
- $321.27
- Rating
- 4.0/5
- Reviews
- 126
- Age
- 2y ago

ghd Duet Style - 2-in-1 Flat Iron Hair Straightener + Hair Dryer Hot Air Styler to Transform Hair from Wet to Styled - Black
- Price
- $269.52
- Rating
- 3.9/5
- Reviews
- 345
- Age
- 3y ago

ghd Platinum+ Professional Smart Flat Iron Black with Ultra-Gloss Ceramic Plates Heat-Resistant Bag All-Rounder Paddle Brush Festive Gift Set
- Price
- $233.63
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 9mo ago
Newest
by launch date
ghd Platinum+ Professional Smart Flat Iron Black with Ultra-Gloss Ceramic Plates Heat-Resistant Bag All-Rounder Paddle Brush Festive Gift Set
- Price
- $233.63
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 9mo ago

ghd Chronos Curve Grand Professional Curling Iron 1.25 Inch Barrel Big Voluminous Curls Frizz-Free No Heat Damage Black
- Price
- $198.00
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 10mo ago

GHD Wave Triple Barrel Hair Waver Black Professional Ceramic Styling Tool for Beach Waves 1.3 Inch Barrels 365F Temperature Control
- Price
- $171.60
- Rating
- 3.4/5
- Reviews
- 24
- Age
- 1y ago

ghd Duet Blowdry - 2-in-1 Hot Air Brush for Wet to Dry Styling with No Heat Damage 3X More Volume More Shine and Frizz-Free Finish - Quiet Styling Heated Bristles and Barrel - Black
- Price
- $321.27
- Rating
- 4.0/5
- Reviews
- 126
- Age
- 2y ago

ghd Duet Blowdry - 2-in-1 Hot Air Brush for Wet to Dry Styling with No Heat Damage 3X More Volume More Shine and Frizz-Free Finish - Quiet Styling Heated Bristles and Barrel - White
- Price
- $331.57
- Rating
- 4.0/5
- Reviews
- 126
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
0%
- ghd100%
- Open — no brand owns it (0%)
Demand
Ghd search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ghd questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









