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Ghd

Fail

The top 5 brands take 100% of clicks, so Ghd is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$240K/yr141K searches / yr
90-day growth
+22.5%search demand this quarter
Competition
63%top-5 click share · 1 brands · 3 sellers

Flapen Score

Ghd against its category

The dotted line is the Beauty & Personal Care average. Past it, Ghd is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghd market on Amazon at a glance

Shoppers on Amazon United States searched for Ghd 141K times last year and spent an estimated $240K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
+22.5%
Conversion, latest week
0.8%
Market size, estimated
$240Ka year
Peak month
December1.7× the quietest month
Top search term
ghd136K searches a year

02 · Price

A sale here is worth $207.50.

Listings sell for $207.50 on average, from $23.16 to $331.57. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $207.50 that is $0 to $21K a year per listing.

Average price
$207.50above the $15 to $100 sweet spot
Price range
$23.16–$331.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$21K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #208 within Hot-Air Brushes. It carries 786 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#208in Hot-Air Brushes
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
786per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Ghd products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

$0$24K$48K$72K$96K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

0%

  • ghd100%
  • Open — no brand owns it (0%)

Demand

Ghd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

FAQ

Common Ghd questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data