Gentle Shampoo and Conditioner

Shoppers searched for this 747K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months

747K

Growth, 90 days vs prior 90

+17.4%

Conversion, latest week

21.3%

Market size, estimated

$2.6Ma year

Peak month

November2.8× the quietest month

Top search term

vanicream shampoo366K searches a year

Listings sell for $16.33 on average, from $8.64 to $25.41. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 25,000 to 30,000 of them. At $16.33 that is $408K to $490K a year per listing.

Average price

$16.33inside the $15 to $100 sweet spot

Price range

$8.64–$25.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

25,000–30,000

Revenue per listing a year

$408K–$490K

Returns

0.4%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Conditioners. It carries 7,114 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#136in Conditioners

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

7,114per listing

Listings tracked

5

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

79 months