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Gen See Liquid Eyeshadow

Maybe

Products sell for $32.10 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Gen See Liquid Eyeshadow is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$1.6M/yr536K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
86%top-5 click share · 3 brands · 42 sellers

Flapen Score

Gen See Liquid Eyeshadow against its category

The dotted line is the Beauty & Personal Care average. Past it, Gen See Liquid Eyeshadow is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gen See Liquid Eyeshadow market on Amazon at a glance

Shoppers on Amazon United States searched for Gen See Liquid Eyeshadow 536K times last year and spent an estimated $1.6M. All 3 brands take every click. Demand peaks in Aug–Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 536K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
536K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
9.4%
Market size, estimated
$1.6Ma year
Peak month
October3.8× the quietest month
Top search term
gen see linen eyeshadow28K searches a year

02 · Price

A sale here is worth $32.10.

Listings sell for $32.10 on average, from $7.93 to $56.70. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $32.10 that is $128K to $161K a year per listing.

Average price
$32.10inside the $15 to $100 sweet spot
Price range
$7.93–$56.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
$128K–$161K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Eyes. It carries 533 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#127in Eyes
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
533per listing
Listings tracked
9

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Gen See Liquid Eyeshadow products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

$0$161K$322K$483K$645K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

42

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • GEN SEE84%
  • e.l.f.11%
  • stila5%

Demand

Gen See Liquid Eyeshadow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 3.8×

Search terms

Top Gen See Liquid Eyeshadow search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gen see linen eyeshadow28K/yr
  • gen see rose water eyeshadow109K/yr
  • gensee liquid eyeshadow47K/yr
  • gen see46K/yr
  • gensee liquid eyeshadow linen17K/yr
  • gen see liquid eyeshadow45K/yr
  • gen see eyeshadow20K/yr
  • gensee20K/yr
  • gensee liquid eyeshadow rose water83K/yr
  • rose water eye shadow30K/yr

Reviews and returns

What reviews say buyers love and hate about Gen See Liquid Eyeshadow

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
22%of negative reviews mention “Color”
2.5%of orders come back
“Not correct color”
A buyer, on “Color”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Gen See Liquid Eyeshadow questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data