gem lites colorwash shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.76avg listing price — sweet spot $15–$100
Price range
Incredible$18.87–$38.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Good$325K$325K/yr · 256K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Review moat
Bad16,045.21avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gem lites colorwash shampoo is a $325K/yr Amazon United States market (256K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
gem lites colorwash shampoo market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $268K–$335K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #167
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Herbishh78%
- Celeb Luxury11%
- Bablabear10%
- KERACOLOR2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top gem lites colorwash shampoo search terms
- herbishh hair color shampoo97K/yr
- herbishh hair color shampoo for gray hair26K/yr
- bablabear hair dye shampoo 3 in 118K/yr
- colored shampoo17K/yr
- gem lites colorwash shampoo21K/yr
- herbish12K/yr
- herbishh10K/yr
- bablabear hair dye shampoo6K/yr
- herb shh color shampoo8K/yr
- tinted shampoo6K/yr
Top gem lites colorwash shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Herbishh Hair Color Shampoo for Gray Hair Magic Hair Dye Shampoo Colors Hair in MinutesLong Lasting500 Ml3-In-1 Hair Color for Women & Men Ammonia-Free (Dark Brown)
Herbishh$28.474.2★17,337 rev
Herbishh Dark Brown Shampoo Hair Dye Shampoo 3 in 1 100% Grey Coverage Hair Color for Men & Women Long-lasting Color in 20-25 Mins Ammonia-free 200 ml
Herbishh$19.324.3★313 rev
Herbishh Black Shampoo Hair Dye Shampoo 3 in 1 100% Grey Coverage Demi-Permanent Hair Color for Men & Women Long-lasting Color in 5-15 Mins Ammonia-free 200 ml
Herbishh$19.954.3★335 rev
Herbishh Color Shampoo for Gray Hair Coverage (Light Brown) Hair Dye 3-in-1 Shampoo- Colors in Minutes Lasts Up To 2-3 Weeks 500 mL Ideal for Men & Women
Herbishh$29.124.2★17,337 rev
Bablabear Black Hair Dye Shampoo for Gray Hair Hair Color Shampoo for Women and Men Grey Coverage.500ml
Bablabear$21.814.3★8,487 rev
Newest
by launch dateHerbishh Dark Brown Shampoo Hair Dye Shampoo 3 in 1 100% Grey Coverage Hair Color for Men & Women Long-lasting Color in 20-25 Mins Ammonia-free 200 ml
Herbishh$19.32313 rev
Herbishh Black Shampoo Hair Dye Shampoo 3 in 1 100% Grey Coverage Demi-Permanent Hair Color for Men & Women Long-lasting Color in 5-15 Mins Ammonia-free 200 ml
Herbishh$19.95335 rev
Herbishh Chestnut Brown Shampoo Hair Dye Shampoo 3 in 1 100% Grey Coverage Demi-Permanent Hair Color for Men & Women Long-lasting Color in 20-25 Mins Ammonia-free 200 ml
Herbishh$18.90216 rev
Bablabear Black Hair Dye Shampoo for Gray Hair Hair Color Shampoo for Women and Men Grey Coverage.500ml
Bablabear$21.818,487 rev
Bablabear Dark Brown Hair Color Shampoo for Gray Hair 500ML Hair Dye Shampoo for Men & Women
Bablabear$21.808,487 rev
Trending
90-day click momentumHerbishh Dark Brown Shampoo Hair Dye Shampoo 3 in 1 100% Grey Coverage Hair Color for Men & Women Long-lasting Color in 20-25 Mins Ammonia-free 200 ml
Herbishh$19.324.3★
Herbishh Black Shampoo Hair Dye Shampoo 3 in 1 100% Grey Coverage Demi-Permanent Hair Color for Men & Women Long-lasting Color in 5-15 Mins Ammonia-free 200 ml
Herbishh$19.954.3★
Herbishh Hair Color Shampoo for Gray Hair Magic Hair Dye Shampoo Colors Hair in MinutesLong Lasting500 Ml3-In-1 Hair Color for Women & Men Ammonia-Free (Dark Brown)
Herbishh$28.474.2★
Herbishh Natural Hair Color Shampoo for Gray Hair - Argan Hair Mask Travel Size Long-Lasting Color Ammonia-Free 10 Pack + 1 Pack (Dark Brown)
Herbishh$18.874.2★
Bablabear Black Hair Dye Shampoo for Gray Hair Hair Color Shampoo for Women and Men Grey Coverage.500ml
Bablabear$21.814.3★
What buyers say about gem lites colorwash shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Color is pretty”
“Do not compromise quality for a cheaper brand”
“this is a really convenient option”
“Nice even coverage”
“So easy that i can color my hair”
“The application is easy”
“has no harsh odor”
“saves money”
“Works as advertised”
“Silky and soft”
What buyers complain about
“the color is wrong”
“Allergic reaction”
“Bad for your hair”
“I wont use it again because I dont like the reddish color”
“Didnt work”
“Stain on skin”
“Stop use”
“It does have a bit of a chemical smell to it”
“It does come off when cleaned”
“Zero Gray Coverage”
Top return reasons
Common questions
- Is gem lites colorwash shampoo profitable to sell on Amazon United States?
- The niche generates $325K/yr across 19 tracked products. 90-day search growth is -5.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the gem lites colorwash shampoo niche?
- 4 brands and 6 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gem lites colorwash shampoo?
- Top complaints mined from reviews: Color, Allergies, Hair Related. The return rate is 1.6%.
- When does demand for gem lites colorwash shampoo peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the gem lites colorwash shampoo niche?
- Listings span $18.87–$38.00; the average listing price is $26.76 (sweet spot $15–$100). The average incumbent carries 16,045 reviews — the moat a new listing must climb.